Google unveils new advertising tools for marketers on YouTube

San Francisco: Google incS YouTube wants to allay advertisers’ concerns that their promotions are reaching the right people.

The world’s largest search provider on Wednesday unveiled a new service that guarantees audiences on the video-sharing feature at its Brandcast event in New York City. The new offer, called Google Preferred, brings together the 5% most popular content on YouTube for 14 different domains. Initial partners include Johnson & johnson and Heineken SA, in collaboration with the DigitasLBI agency, according to Robert kyncl, Head of Content at Google.

Google is stepping up efforts to divert more money from traditional TV advertising as more and more people watch online videos. The new service is part of an effort to show the company is willing to offer features familiar to traditional marketers.

We have made it easier for you to buy in relation to our best content and talents, Susan wojcicki, who was recently promoted to lead YouTube, said at the event. We are in the midst of a great revolution with video. Everything is changing and YouTube is playing a key role.

Google Preferred covers video content in areas such as beauty, fashion, comedy, food and music, Kyncl said. BLOOMBERG

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