Holland & Barrett Appoints VCCP to Lead Advertising Strategy | New

Holland & Barrett has appointed VCCP as the new advertising agency for strategic and creative advertising.

The health food retailer assigned the account to VCCP following a submission process that began in August of last year.

The merger is effective immediately and follows Holland & Barrett’s partnership with the advertising agency Pablo London. This saw Holland & Barrett introduce their digital Me.No.Pause campaign in January 2019.

It was designed to represent the reality of menopause with the aim of eradicating the taboo that surrounds it through several women sharing their experiences, and has been featured on Transport for London’s digital screens, social media profiles of Holland & Barrett and through an online film.

The campaign saw Holland & Barrett awarded the TfL competition which called on brands to reflect the diversity of women in the capital.

“Now, more than ever, our clients are looking for ways to help themselves and their families stay healthy, and our client proposition has never been more relevant,” said Nick Collard, Director of Client Services and digital at Holland & Barrett. “We look forward to working with VCCP to bring the benefits of Holland & Barrett to even more people in the coming months. “

Andrew Peake, CEO of VCCP, added: “We are delighted to be working with Holland & Barrett. Their heritage of wellness spans over 150 years and their role in our society has never been more important than it is today. We look forward to working with the team to make wellness accessible to everyone.

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