To achieve this, the campaign bets on contrasts and uses genre clichés from the world of cinema: a neglected terrace, for example, becomes a lost place with a potential for horror, and the disorder on the balcony is the adversary of a western duel – accompanied by wit and ironic humour. “In the spots, the protagonists stare in horror at their desolate outdoor space. Dark imagery and eerie music allude exaggeratedly to a sight many experience when they begin tending to their garden or balcony after a long winter break,” explains Corinna Nachtigall, Brand Director at home24. “With the message ,Dein Draußen braucht dich’, we transform our customers into heroic characters who recover their forgotten outdoor spaces with the help of home24.”
At home24, the mission has always been to provide customers with a complete shopping experience. Therefore, the online furniture retailer relies on a large and organized assortment with currently more than 150,000 products and supports its customers with advice and inspiration. With the acquisition of the lifestyle brand Butlers, home24 further expands its product range and pursues its growth strategy in the home and living market. As a first common measure, the campaign presents products from the assortment of the two furnishing specialists.
The campaign can be seen on TV as well as digital channels and social media. In addition to Germany, the campaign will also be broadcast in Switzerland and Austria from February 27. The creative idea was conceived by designer Lisa Reissner, with subsequent production handled by The ShackDMC and Sirensrock of Hamburg. Caspar-Jan Hogerzeil was the director.
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home24 is one of the leading home and living e-commerce platforms in continental Europe and Brazil. With over 150,000 home and living products in Europe and over 200,000 items in Latin America, home24 offers a unique selection of small and large furniture, garden furniture, mattresses and lighting. This large curated assortment offers customers a significant value proposition in terms of value for money. home24 is headquartered in Berlin and employs over 1,900 people worldwide. The Company is active in seven European markets: Germany, France, Austria, Netherlands, Switzerland, Belgium and Italy. home24 is also active in Brazil under the “Mobly” brand. In Europe, home24 delivers its products from an order value of 30 euros – regardless of size and weight – free of charge to the customer’s home and also offers free returns. home24’s product range consists of many brands, including a large number of private labels. home24 is listed on the Frankfurt Stock Exchange (ISIN DE000A14KEB5). Mobly shares are traded on Brazil’s Novo Mercado B3 (ISIN BRMBLYACNOR5). For more information, please visit the company’s website at www.home24.com.
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