How to improve your current advertising strategy


Advertising is a complex process; the idea is to create a creation that connects with potential buyers. He has to be creative while remaining grounded in the real world. It’s expensive, so it must produce measurable results. It must be conventional, but imaginative. Businesses are increasingly under financial pressure and the result is that the advertising industry is struggling all over the world. Agencies are becoming heavily dependent on their campaigns being driven by metrics, which reduces the creativity of today’s campaigns and fewer ads produce the desired result. So, new ideas are needed.

Be simple

Your ads should work in an increasingly noisy world. Too much new information is being exchanged. The key to standing out is to be simple – it’s not easy or as instantly admired as being complex. Yet good advertising should be simple, but not silly – and it should be subjective enough to be believable.

To be coherent

Consistency reinforces brand value or the loyalty of all audiences. Nurture your customers by keeping them interested in the business and development of your brand. To maintain consistency in your message, the same team that helps build the brand must endorse the ads.

Be ‘Salesy’

Advertising has many functions, including sales. But what exactly should you sell? Often, advertisements put too much emphasis on construction products, not brands. The result is that too many products have similar brand values. It creates confusion. To break this cycle, ask the following questions: What does the ad want to achieve? Who should be targeted? How can the goal be achieved?

Be emotional

Research shows that people make decisions based on emotions, political beliefs, spiritual tendencies, and most importantly, rational factors. However, most advertisements are erroneously very rational and only emphasize the benefits of the product, not the emotional aspects of the purchase. To build the idea of ​​the brand, sell the emotions that surround it. It makes the campaigns stronger. The challenge is to find the right emotion, to learn more about that, read SiliconCloud’s white paper on “Hot Buttons Marketing”.

Be experienced

The most powerful advertising creativity comes from real experience and culture. Sometimes the prospect of a culture resonates with a customer and a product, and that ultimately creates ripple effects around the world.

Be relevant

To get noticed, the ads must be more interesting than their surroundings. Good ads need to have an impact, but they also need to be responsible for the emotions they create. Strong ads should be likable, meaningful, and relevant. The dominant theme in developing good, relevant advertising is to focus on the human truths associated with the use of the product or service.

Be humorous

Humor is powerful; it can help people like a product. Most advertisements are rational and show the benefits of a product. But logic is not as powerful as laughter. Humor, which should be based on the truth, comes from observing ordinary people. Being contradictory is one way of creating humorous situations.

Be disruptive

A great idea arises from a radical change in conditions, from a vision, from a revolution in approach or thought that creates something new. To produce a creative break, follow a three-step process. First, identify the conventional thinking of the business and the basic assumptions behind its operations. Next, examine the components of the brand. Then comes the challenge: finding the right disruption, one that can really benefit the company’s position. This rupture can serve as a platform for a new vision or challenge a brand category or a market.

Be nice

The culture of a creative organization provides the framework for its production. A sick organization will not do great work. Confident agencies generate great work because they nurture creativity even in a viciously competitive and subjective industry. These characteristics do not normally promote support and cooperation, so avoid them. Get inspired by talented people and support their efforts. Be a team player.