ICE launches multi-faceted global brand and advertising campaign

NEW YORK–(BUSINESS WIRE)–Intercontinental Exchange, Inc. (NYSE: ICE), a leading global provider of market data, technology and infrastructure, today unveiled its global brand campaign, titled “Make the Connection.” , which further unifies ICE’s activities under one overarching theme.

Campaign elements include contributions from a diverse group of influencers, united around the powerful idea of ​​connecting, which ICE has done in global markets since its inception in 2000. media content bringing every part of ICE’s business to life, helping new audiences learn more about the company and its global impact.

As part of this effort, ICE updated its branding across the organization, including the New York Stock Exchange, to highlight the cohesiveness and interdependence of the company’s technology solutions network.

“We founded our company two decades ago around the simple idea of ​​making opaque processes transparent and analog workflows digital,” said Jeff Sprecher, Founder, President and CEO of ICE. “These goals have manifested in many ways, with the end result being the use of data, technology and our expertise to connect people to opportunity. Our new campaign celebrates these connections.

The new campaign, part of ICE’s two-year “One Company, One Brand” initiative, is led by Stephanie Dobbs Brown, ICE’s chief marketing officer, and created by ICE’s new brand strategy group. Prosek Partners, Prophecy by Prosek.

“Over time, ICE’s footprint in global markets has grown much larger than its official name, Intercontinental Exchange, and the brand campaign positions ICE as constantly evolving to meet the complex needs of the customers we serve. serve,” Dobbs Brown said. “We are excited to tell ICE’s story as a cohesive organization while reflecting the company’s long-standing commitment to evolving and uniting its businesses around technology and connectivity.”

The cast of “Make the Connection” includes:

  • Zack BrownCEO of McLaren Racing, which aligns with ICE as a strategic consumer and user of data to create competitive advantage for its teams – something ICE customers do every day.
  • Peter Tuchman and Rose Hanwho leverage data and technology to help clients create value in the stock markets, build connections that raise capital to change the world, and help followers grow their savings at the same time.
  • Thomas HealyCEO of a NYSE-listed company that is deploying its SPAC capital to usher in the global energy transition to tractor-trailers.
  • Egypt Sherroda real estate changemaker who embodies the dream of home ownership, made more efficient by ICE through automation and technology.
  • Erin Ashley Simona gaming pioneer, succeeding in redefining the rules of the game, something ICE has been doing since its inception.
  • Eduardo Cassol and Roberta Montibellerthe creators and staff of YouTube’s “Odd Life Crafting”, who realize their ambition to live and work seamlessly, like ICE’s customers, by setting bold – some say “unachievable” – goals and charting a course to get there.
  • Nour Robertson, an up-and-coming musician and student of Long Island University’s Roc Nation School of Music, Sports and Entertainment.
  • With special cameo appearances by YouTubers Marc Wiens and the Evans Expedition team (Brett and Jade Evans).

The multi-faceted campaign, which includes an ad shot around the world by forward-thinking director Ahn Vu, begins streaming today across linear and digital platforms. Beyond the 60-second spot, ICE’s campaign lets people learn more about its featured influencers through behind-the-scenes content, audio, outdoor advertising and social media.

About intercontinental exchange

Intercontinental Exchange, Inc. (NYSE: ICE) is a Fortune 500 company that designs, builds and operates digital networks to connect people to opportunity. We provide financial technology and data services across major asset classes that provide our clients with access to critical workflow tools that increase transparency and operational efficiency. We operate exchanges, including the New York Stock Exchange, and clearinghouses that help people invest, raise capital and manage risk across multiple asset classes. Our comprehensive fixed income data services and execution capabilities provide insights, analytics and platforms that help our clients take advantage of opportunities and operate more effectively. At ICE Mortgage Technology, we are transforming and digitizing the US residential mortgage process, from consumer engagement to loan registration. Together, we transform, streamline and automate industries to connect our customers to opportunity.

Trademarks of ICE and/or its affiliates include Intercontinental Exchange, ICE, ICE block design, NYSE and New York Stock Exchange. Here you will find information regarding other trademarks and intellectual property rights of Intercontinental Exchange, Inc. and/or its affiliates. Key information documents for certain products covered by the EU Regulation on packaged retail and insurance-based investment products can be accessed on the website of the relevant exchange under the heading “Information Documents keys (KIDS)”.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995 — Statements in this press release regarding ICE’s business that are not historical facts are “forward-looking statements” that involve risks and uncertainties. For a discussion of additional risks and uncertainties, which could cause actual results to differ materially from those contained in the forward-looking statements, see ICE’s filings with the Securities and Exchange Commission (SEC), including, but not Limit thereto, the risk factors in the Annual Report on Form 10-K for the fiscal year ended December 31, 2021, as filed with the SEC on February 3, 2022.

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