Immersive in-game ad campaign promotes Doctor Who: Worlds Apart NFT Drop

Reality Gaming Group has partnered with in-game brand advertising platform AdInMo InGamePlay to promote the launch of its third Doctor Who: Worlds Apart non-fungible token (NFT) drop.

Doctor Who: Worlds Apart is an upcoming officially licensed digital collectible card game released by Reality Gaming Group. A vibrant market already exists where collectors and players can trade cards for real money to complete their decks. Each collectible card is tokenized and secured on the blockchain.

The global campaign spans AdInMo’s in-game advertising network, where display ads are dynamically integrated into the game and do not interrupt player immersion. The campaign features fan-favorite characters from Doctor Who and promotes the exclusive sale of “Founders Tokens”, which allow players to gain early access and waive market fees. Available for $1,000 (£734) each, it will be the biggest public Doctor Who: Worlds Apart token sale to date.

Reality Gaming Group CEO and Co-Founder Tony Pearce said, “More and more people are realizing the potential of NFT Games. In-game advertising is the perfect media channel to creatively spread awareness of our latest Doctor Who: Worlds Apart drop and brings together two innovative gaming trends.

Kristan Rivers, CEO and Co-Founder of AdInMo, said: “BBC Studios has a proven track record in exploring new technologies. Reality Gaming Group’s campaign is a fantastic use case for immersive in-game advertising. It shows how vibrant the gaming ecosystem is right now, driving innovation, enabling advertisers to reach audiences relevant and engaging in new ways, and create better brand experiences for gamers.