The impetus behind Jaanuu’s “Reimagine Greatness” campaign is tied to the brand’s founding mission to create innovative and distinctive apparel that empowers healthcare professionals (HCPs) to look, feel and look their best. of their shape. The campaign aims to challenge the public to reinvent the perception of how greatness is defined in our society, who we admire and who we aspire to be like.
“As one of the largest medical markets in the country, Chicago was the right person to launch Jaanuu’s very first outdoor advertising campaign, especially at the time of the launch of our new product ULTRALiteMT,” said Dan Alder, Marketing Director. “The ‘Reimagine Greatness’ campaign slogan is a powerful truth once you start to let go of what we consider ‘greatness’ and who we consider ‘greatness’. Society usually bestows this title on the rich, famous, or powerful, but at Jaanuu, we believe it’s much more than that. It’s the courage, courage and daring to do what our healthcare community does day in and day out, out of the spotlight and in the face of adversity, so we took on the challenge of encouraging the world to see the “greatness” through our lens. True greatness is real people making a real difference. »
Further aligning with Jaanuu’s commitment to meeting the apparel needs of healthcare professionals, the outdoor advertisements also feature the brand’s latest textile innovation launch, Jaanuu ULTRALite™. The proprietary fabric is Jaanuu’s lightest fabric release to date and was created in response to consumer feedback – a testament that Jaanuu continues to provide by listening to the product needs of its community. Made from 92% recycled materials, with a weightless feel and 4-way stretch, Jaanuu’s new fabric will allow for increased mobility, breathability and functionality in a range of styles and colors modern scrubs.
“As a healthcare apparel brand, Jaanuu knows that white coat and scrubs mean putting the needs of others before your own. Along with my sister and practicing pediatrician, Dr. Neela Sethi Young, Jaanuu has become the brand deeply in tune with the experiences of healthcare professionals. This understanding has not only amplified our commitment to helping every healthcare provider achieve true greatness, but it has also provided us with a fortuitous platform to remind the world of the essential contributions that healthcare professionals make daily in every of our lives,” said Shaan SethiCEO and co-founder.
“Reimagine Greatness” is the brand’s biggest marketing investment to date and comes after Jaanuu’s $75 million Series B funding round by global investment firm Eurazeo, in early 2022. Capital inflow was deployed for product innovation, team investments and brand marketing initiatives to build global awareness .
Outdoor advertisements in Chicago launch the first wave of a phased “Reimagine Greatness” approach, which will expand in the coming months through multi-channel programming, to feature the unique stories of real healthcare professionals.
Jaanuu is an innovative healthcare apparel brand that exists to create change for those who change the world, one shift at a time. A physician-founded company, Jaanuu leverages authentic experience and first-hand knowledge to design scrubs, outerwear, accessories and more that revolutionize what’s possible for the medical professional. Situated at Los Angeles, CA, Jaanuu is committed to fostering community, inclusivity, integrity, and technology to support true greatness – real people caring for others, every day, without the spotlight. Visit Jaanuu.com to learn more.