Kiefer Sutherland to lead new international advertising campaign for Plus500

Plus500, the global multi-asset fintech group, has launched an international advertising campaign featuring Kiefer Sutherland, the Emmy and Golden Globe-winning actor, director and singer-songwriter, to raise the profile of its international brand within the growing business community.

While Plus500 already spends heavily on online advertising, the new campaign is its biggest investment yet in building its brand and growing its audience. The ad was developed over the past six months by McCann Tech, the technology-focused agency of McCann Worldwide, and uses Sutherland to convey three important characteristics of Plus500’s trading platform: it is reliable, easy to use and offers traders useful market information.

The campaign marks an important step in the growth of Plus500, listed on the London Stock Exchange in 2013 and a member of the FTSE250 index of leading companies. The campaign is centered around the idea of ​​”Trading with a Plus”, highlighting the market-leading mobile app that helps clients with information and insights, regardless of the breadth of their trading experience. With educational materials, risk management tools and round-the-clock customer support, Plus500 empowers traders with the skills and confidence they need to navigate a wide variety of market conditions.

Kiefer Sutherland said:

“I am delighted to lead the new global campaign for Plus500, one of the world’s leading financial trading platforms. The Plus500 team have been great working partners and I had a lot of fun shooting the ad with McCann Tech.

David Zruia, CEO of Plus500, said:

“We are delighted to be working with Kiefer on the launch of our new advertising campaign. We were looking for a globally recognized brand ambassador known for playing characters who exude confidence, confidence and experience. Kiefer was a natural fit.

“The growth and success of Plus500 over the past few years provides the company with a great opportunity to support millions of merchants. We are expanding globally, have entered the US and Japanese markets and will continue to expand the range of products we offer as part of our mission to become a leading multi-asset fintech group.

The ad will run on TV, YouTube and on Plus500’s website and social media. The campaign will also be shown on billboards in London, Milan and Sydney.

Plus500 was the fastest growing trading platform in the UK in 2021[i], and is known for its industry-leading customer satisfaction levels for services, including account funding and withdrawals. In Germany[ii] and Spain[iii] it is the leading provider of instruments known as Contracts for Difference (CFDs) and has the highest rated mobile app.

Plus500’s recent Q1 2022 financial results demonstrate the company’s continued momentum with revenue of $270.9 million, up 68% from $161.1 million in Q4 2021. During the first quarter, the company registered nearly 34,000 new customers (those making a deposit for the first time), and more than 175,000 active customers (those who made at least one real money transaction). It also recently announced the acquisition of EZ Invest in Japan and became a full member clearing company of the CME Group exchanges.

About Plus500

Plus500 is a global multi-asset financial technology group operating proprietary technology based trading platforms. Plus500 offers its clients a range of trading products, including contracts for difference (“CFDs”) and equity trading, as well as futures and futures options.

The Group holds operating licenses and is regulated in the UK, Australia, Cyprus, Israel, Japan, New Zealand, South Africa, Singapore, USA, Estonia and the Seychelles and, through its CFD product portfolio, offers over 2,500 different underlyings. global financial instruments, including stocks, indices, commodities, options, ETFs, currencies and cryptocurrencies. The Group’s clients can trade CFDs in more than 50 countries and in 30 languages. Plus500 does not allow clients located in the United States to trade CFDs. Plus500 does not use cold calling techniques and does not offer binary options.

Plus500 trading platforms can be accessed from multiple operating systems (Windows, iOS and Android) and web browsers. Customer service is and always has been an integral part of Plus500, as such CFD customers cannot be subject to negative balances. A free demo account is unlimited available to users of the CFD platform and sophisticated risk management tools are provided free of charge to manage leveraged exposure and stop losses to help clients protect their profits while limiting capital losses.

Plus500 shares are listed on the Main Market of the London Stock Exchange (symbol: PLUS) and are part of the FTSE 250 index.

[i] Number of active merchants year over year. Investment Trends 2021 UK Leveraged Trading Report

[ii] By total number of customer relationships. Investment Trends 2022 Germany Leveraged Trading Report

[iii] By total number of customer relationships. Investment Trends 2022 Spain Leveraged Trading Report

Plus500, the global multi-asset fintech group, has launched an international advertising campaign featuring Kiefer Sutherland, the Emmy and Golden Globe-winning actor, director and singer-songwriter, to raise the profile of its international brand within the growing business community.

While Plus500 already spends heavily on online advertising, the new campaign is its biggest investment yet in building its brand and growing its audience. The ad was developed over the past six months by McCann Tech, the technology-focused agency of McCann Worldwide, and uses Sutherland to convey three important characteristics of Plus500’s trading platform: it is reliable, easy to use and offers traders useful market information.

The campaign marks an important step in the growth of Plus500, listed on the London Stock Exchange in 2013 and a member of the FTSE250 index of leading companies. The campaign is centered around the idea of ​​”Trading with a Plus”, highlighting the market-leading mobile app that helps clients with information and insights, regardless of the breadth of their trading experience. With educational materials, risk management tools and round-the-clock customer support, Plus500 empowers traders with the skills and confidence they need to navigate a wide variety of market conditions.

Kiefer Sutherland said:

“I am delighted to lead the new global campaign for Plus500, one of the world’s leading financial trading platforms. The Plus500 team have been great working partners and I had a lot of fun shooting the ad with McCann Tech.

David Zruia, CEO of Plus500, said:

“We are delighted to be working with Kiefer on the launch of our new advertising campaign. We were looking for a globally recognized brand ambassador known for playing characters who exude confidence, confidence and experience. Kiefer was a natural fit.

“The growth and success of Plus500 over the past few years provides the company with a great opportunity to support millions of merchants. We are expanding globally, have entered the US and Japanese markets and will continue to expand the range of products we offer as part of our mission to become a leading multi-asset fintech group.

The ad will run on TV, YouTube and on Plus500’s website and social media. The campaign will also be shown on billboards in London, Milan and Sydney.

Plus500 was the fastest growing trading platform in the UK in 2021[i], and is known for its industry-leading customer satisfaction levels for services, including account funding and withdrawals. In Germany[ii] and Spain[iii] it is the leading provider of instruments known as Contracts for Difference (CFDs) and has the highest rated mobile app.

Plus500’s recent Q1 2022 financial results demonstrate the company’s continued momentum with revenue of $270.9 million, up 68% from $161.1 million in Q4 2021. During the first quarter, the company registered nearly 34,000 new customers (those making a deposit for the first time), and more than 175,000 active customers (those who made at least one real money transaction). It also recently announced the acquisition of EZ Invest in Japan and became a full member clearing company of the CME Group exchanges.

About Plus500

Plus500 is a global multi-asset financial technology group operating proprietary technology based trading platforms. Plus500 offers its clients a range of trading products, including contracts for difference (“CFDs”) and equity trading, as well as futures and futures options.

The Group holds operating licenses and is regulated in the UK, Australia, Cyprus, Israel, Japan, New Zealand, South Africa, Singapore, USA, Estonia and the Seychelles and, through its CFD product portfolio, offers over 2,500 different underlyings. global financial instruments, including stocks, indices, commodities, options, ETFs, currencies and cryptocurrencies. The Group’s clients can trade CFDs in more than 50 countries and in 30 languages. Plus500 does not allow clients located in the United States to trade CFDs. Plus500 does not use cold calling techniques and does not offer binary options.

Plus500 trading platforms can be accessed from multiple operating systems (Windows, iOS and Android) and web browsers. Customer service is and always has been an integral part of Plus500, as such CFD clients cannot be subject to negative balances. A free demo account is unlimited available to users of the CFD platform and sophisticated risk management tools are provided free of charge to manage leveraged exposure and stop losses to help clients protect their profits while limiting capital losses.

Plus500 shares are listed on the Main Market of the London Stock Exchange (symbol: PLUS) and are part of the FTSE 250 index.

[i] Number of active merchants year over year. Investment Trends 2021 UK Leveraged Trading Report

[ii] By total number of customer relationships. Investment Trends 2022 Germany Leveraged Trading Report

[iii] By total number of customer relationships. Investment Trends 2022 Spain Leveraged Trading Report