Kwiff advances its personalized display advertising strategy with BannerNow











February 7, 2022






(PRESS RELEASE) — Kwiff, the supercharged sports betting service, has teamed up with creative display experts BannerNow to launch its advanced advertising program.

BannerNow’s powerful tool will enable kwiff to deliver highly personalized and timely content to its users. The solution provides the perfect canvas to create advertisements and uses its decision tree module to promote them to the right audience based on past behaviors or location.

kwiff’s mastery of data combines perfectly with BannerNow’s display experience to drive higher levels of engagement, while leveraging valuable on-site advertising space to communicate the company’s exemplary position in safer play material.

kwiff CEO Charles Lee commented, “Joining forces with BannerNow allows us to deliver the most engaging content to our users at the perfect time. It also reinforces our ability to strike a balance between increasing trade incentives and uniquely using this tool to provide player protection guidance through the same method when a user might need it most. . New iterations will be rolled out as the relationship grows, which will help us continue to create an unparalleled player experience.

BannerNow CMO CMO Kate Casian continued: “Our solution enables clients to deliver highly personalized content that has a significant impact on increasing engagement and retention results. Working with kwiff has been very easy thanks to its proprietary technology and we expect great things from this partnership.