Lifeist Subsidiary Mikra Cellular Sciences Launches Advertising Campaign on Disney Hulu XP Network

Wellness Lifeist Inc.

A new commercial video will begin airing August 29 on TV streaming services

TORONTO, Aug. 22, 2022 (GLOBE NEWSWIRE) — Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSXV: LFST) (FRANKFURT: M5B) (OTCMKTS: NXTTF), a health technology company that leverages advances in science and technology to create breakthrough companies that transform human well-being, today announced that its wholly-owned U.S. subsidiary, Mikra Cellular Sciences, Inc. (“Mikra”), has secured significant premium media inventory through the Disney Hulu XP advertising network, which includes Hulu, ESPN and other Disney properties. The broader advertising campaign will launch on August 29.

“It’s an exciting time for Lifeist,” said Meni Morim, CEO. “As the Mikra team has continued to address supply chain issues and stay ahead of growing consumer demand, we are beginning to generate significant momentum in the United States through media, wholesale partners and other organic opportunities that I will be happy to share in the coming several weeks.

The full version of Mikra’s new “Brand Anthem” ad can be seen here.

As previously announced, Mikra was featured on FMW Media Works’ New to The Street TV, introducing Mikra and CELLF™ to TV presenters and viewers at Bloomberg TV, Fox Business and NewsMax, most recently August 11, viewable here.

Since launching CELLF, Mikra has received several favorable reviews in a number of lifestyle and wellness publications, including Gear Patrol and The Gadget Flow, viewable here and here.

About Lifeist Wellness Inc.

At the forefront of the post-pandemic wellness revolution, Lifeist is leveraging advances in science and technology to create game-changing companies that are transforming human wellbeing. Portfolio business units include: CannMart, which operates a B2B wholesale distribution business facilitating sales of recreational cannabis to Canadian provincial government screening boards; CannMart Labs, a BHO extraction facility for the production of high-margin Cannabis 2.0 products; the marketplace, which offers US customers access to hemp-derived CBD and smoking accessories; Australian Vapes, Australia’s largest online retailer of vaporizers and accessories; and Mikra, a bioscience and consumer wellness company that seeks to develop innovative therapies for cellular health.

Information about Lifeist and its activities can be accessed via the links below:


Meni Morim, Lifeist Wellness Inc., CEO
Matt Chesler, CFA, FNK IR, Investor Relations
Phone: 647-362-0390
E-mail: [email protected]

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has in any way endorses or disapproves of the contents of this press release. .

Forward-looking information

This press release contains “forward-looking information” within the meaning of applicable securities laws. All statements contained herein that are not historical in nature contain forward-looking information. Forward-looking information may be identified by words or phrases such as “may”, “expect”, “likely”, “should”, “should”, “plan”, “anticipate”, “intend”. of”, “potential”, “proposed”, “estimate”, “believe” or the negative form of these terms, or other similar words, phrases and grammatical variations, or statements that certain events or conditions “may” or “will occur”.

Forward-looking information contained herein, including, without limitation, statements relating to the commencement date of the Disney Hearing+ and Hulu of the various versions of the “Brand Anthem” feature is made as of the date of this press release and is based on assumptions that management believed were reasonable at the time such statements were made, including, without limitation , the anticipated completion of the various versions of the “Brand Anthem” commercial, and Disney’s ability+ and Hulu to show these versions of the advertisement beginning August 29, 2022, along with other considerations deemed appropriate in the circumstances. Although we consider these assumptions to be reasonable based on information currently available to management, there can be no assurance that these expectations will prove to be correct. By its nature, forward-looking information is subject to inherent risks and uncertainties which may be general or specific and which give rise to the possibility that the expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that the assumptions are not correct and that the objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information contained in this press release. These factors include, but are not limited to: failure to begin running the “Brand Anthem” ad as scheduled. Other risk factors can also be found in the Company’s current MD&A and Annual Information Form, both of which have been filed under the Company’s SEDAR profile at Readers are cautioned not to place undue reliance on forward-looking information. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable law. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement.

Source: Wellness Lifeist Inc.