Media Conglomerate Expands Online Advertising Solutions Through Partnership

RECOGNIZED as the Philippines’ premier digital lifestyle network, Summit Media has announced its partnership with Bent Pixels Asia (BPA), the leading revenue accelerator for premium YouTube creators in Asia, to help the former monetize its pre- -roll for its online magazines’ YouTube channels. The partnership ushers in Summit Media’s foray into growing its YouTube channels as a new digital direction.

“We are excited to offer brands the ability to reach Summit Media’s quality and premium audiences on YouTube through our reserved media solutions. With the content expertise of BPA and Summit combined, we will continue to expand the reach of the network on the platform to cater to a broader audience that will be valuable for brands to target with premium media buying opportunities,” said Erwin Razon, CEO of BPA.

Summit Media’s YouTube channels including Esquire Philippines, Top Gear Philippines,

Cosmo.ph, PEP.ph, Yummy, Preview, SPIN.ph and Spot.ph, among others, will be integrated into BPA’s premium YouTube creator network. BPA is part of Hepmil Media Group, a major technology-focused media network that owns PGAG, the nation’s leading comedy content platform.

Commenting on the partnership, Lisa Gokongwei-Cheng, President of Summit Media, said:[We are] very happy to partner with Bent Pixels Asia to sell our YouTube inventory directly to advertisers. Both groups have always stood for innovation in a rapidly changing industry, and we look forward to helping our customers achieve their goals together. »

BPA will also provide YouTube channel development programs to Summit Media, including workshops, best practices and tools to help them sustainably increase the reach and subscriber base of its brands’ channels and produce content of quality to engage their audience.

Additionally, the YouTube Partner Network will offer assistance in troubleshooting technical issues encountered by Summit Media on their YouTube channels.