While dog-inspired meme pieces are generally viewed with suspicion, the recent success of Shiba Inu demonstrates that the investor appetite for them exists.
However, not all Dogecoin clones are created equal. Part of Shiba Inu’s success is due to its developing ecosystem, including a DEX, NFTs, stakes, and support tokens in $ LEASH and $ BONE, which are live and operational right now.
With Floki Inu devoid of similar features, are the people behind wasting their ad spend?
Is Floki Inu the next Dogecoin?
Dogecoin’s monumental rise earlier this year saw it posting gains of + 15,000% in the five months leading up to May. For this reason, it is understandable that people seek to copy the original.
There is no shortage of dog-themed tokens right now, including the latest in the neighborhood, FlokiGravity, up 290,000% today. Or Baby Floki Billionaire, which is relatively more established, having debuted on Binance Smart Chain on October 3, making a 1,300% acceleration from launch to its all-time high on Saturday.
Rightly or wrongly, as alluded to above, an important aspect of their attractiveness is the potential to become a millionaire that they seem to have.
Eager to cash in, the team behind Floki posted a tweet on Oct. 6 promoting their ad campaign. It revolves around the slogan âMissed Doge? Get Floki.
“#FLOKI now live in the London Underground!
This is indicative of our plan to do $ FLOKI marks one of the best known brands in London and UK!
FLOKI ads will also soon be running on 300 buses in London! “
London public transport users affected by an advertising attack
After speaking to the marketing team, the FT says the campaign aims to legitimize Floki Inu in the eyes of the general public.
A representative for the nickname “Saber” said they were looking to instill confidence in the brand. He / she thinks it is necessary to separate Floki Inu from the many scam projects that exist in the cryptoversy.
“These advertising campaigns will come together and constitute a complete assault on London’s public transport system.”
Similar advertising campaigns are planned for deployment in Los Angeles and Japan, China and Russia.
While Saber said the current campaign is aimed at building trust in the brand, the FT noted that questions about who is behind Floki Inu remain unanswered.
“Floki Inu did not respond to a request from the Financial Times for comment on the natural or legal persons controlling the project.”
According to his white paper, the developers are considering three main projects, namely an NFT gaming metaverse, an NFT marketplace and an educational platform.
Not only are these projects not listed individually on its roadmap, but based on what he “checked”, it is clear that Floki Inu is far from reaching his white paper goals.
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