Meta today launched a new series of podcasts, Connected which tells the lesser-known stories and explores the past, present and future in the key areas of marketing, advertising and consumer behavior. You can listen to the first episode HERE.
The new season is hosted by HardHat founder and behavioral science guru Dan Monheit, and features a range of industry luminaries giving their perspective on key topics.
In the five-episode season, Monheit explore several topics including tevolution of online advertising and how brands are adapting for a more transparent future.
Monheit will host various subject matter experts including internet historian Brian McCullough, IAB Australia CEO Gai Le Roy, social media strategist Meg Coffey, WPP AUNZ President Rose Herceg and Belle Taylor of Spotify;
Connected will also explore attention as a marketing metric, with marketing science expert Dr. Karen Nelson-Field, Coles CMO Lisa Ronson and world-renowned media strategist Faris Yakob adding their expertise to the topic.
How messaging apps are creating new opportunities for brands will also be discussed, with insights from Warehouse Group marketing director Jonathan Waecker and social researcher Claire Madden.
“Following the huge success of the award-winning program Face 2 Face podcast series, we wanted to evolve the channel to look at some of the industry’s biggest challenges and provide marketers with an entertaining and informative new resource,” said Alexandra Sloane, Marketing Director of Meta Australia.
“With the world of marketing changing so rapidly, we wanted to take the time to explore these topics, and the impactful 20-minute episodes are packed with information, insights, and inspiration to help marketers get to grips with the ever-changing landscape.
The podcast is produced by content marketing specialists Clear Hayes Consulting.
New episodes of Connected will be available weekly on all major podcast platforms.
Marketing Director, Australia and New Zealand – Alexandra Sloane
Trade Marketing Manager, ANZ – Georgina Gellert
Marketing Manager, ANZ – Evelyn Bishop
Clear Hayes Consulting
Content Director – Alex Hayes, Clear Hayes Consulting
Producers – Jonelle Lawrence, Sophie Woods, Leah Yeung
Content Support – Akansha Singh, Courtney Devereux
Engineering, sound and musical composition – Adrian Breakspear
Screenwriter – Anna Spargo-Ryan