Australians to be urged to ‘arm themselves’ against COVID-19 and get the vaccine, as the federal government launches a revamped COVID-19 vaccination campaign on Sunday to help chart a way out of the global pandemic .
Medical groups such as the Royal Australian College of General Practitioners have been calling for the ad campaign to be reset for some time, amid concerns over the community’s growing reluctance to vaccines due to changing regulations. medical advice regarding extremely rare blood clots caused by AstraZeneca vaccine for less than 60 years.
The current campaign has also been criticized by sections of the advertising industry for being boring and unemotional, especially compared to campaigns from other countries such as the UK, Singapore and New Zealand.
The new $ 41 million campaign will spotlight TV, radio, newspapers, online and offline advertising and replace the current campaign led by former Deputy Chief Medical Officer Nick Coatsworth. Culturally and linguistically diverse communities, which in some cases have shown higher rates of vaccine reluctance, will be a particular focus of the campaign.
The theme of “Arm Yourself” – coming shortly after Lt. Gen. John Frewen was appointed Operation COVID Shield’s vaccination campaign coordinator by the federal government – will likely spark community debate.
Previews of Ads Seen By Sunday age and The Sun-Herald show ordinary Australians displaying bandages on their arms after receiving a vaccination and will urge people to ‘arm themselves’, ‘arm your community’, ‘arm your family’, ‘arm your family’ and even ‘arm your grandfather’ mother “.
Getting vaccinated is âyour best defense and our only way forward. Now is the time to arm yourself, your family, friends, coworkers and your community, âthe announcements say.
General Frewen said last month that the new advertising campaign had been delayed due to the lack of supply of Pfizer vaccines in Australia for those under 60. But with the number of Pfizer doses arriving in Australia eventually rising to one million per week starting July 19 and around 1.2 million per week in August, the campaign is now ready to go.