NASHVILLE, Tennessee., November 24, 2021 / PRNewswire-PRWeb / – To help those looking to escape the holiday blues and connect to the true source of joy and love, United Methodist Communications, the denomination’s global communications agency, has launched its national Advent-Neighbors advertising campaign.
After more than 20 months of the pandemic, many people are looking for ways to find meaningful connections with others. In the hustle and bustle of the Christmas season, it is not uncommon for people to experience stress, misfortunes due to unfulfilled expectations, and feelings of depression and isolation. The advertisements indicate that The United Methodist Church offers a way to hear a positive voice and experience community and connection in meaningful ways this holiday season.
The Avent-Voisins campaign will reach more than twenty targeted markets such as Atlanta, Dallas-Ft. Value and Indianapolis. Placements will include a mix of social media, paid search, and display ads. Each ad will direct people to one of two time-limited landing pages at UMC.org/Joie and UMC.org/JoyEnFamilia to begin their first steps with The United Methodist Church.
“The Christmas season is a time when people are more open to experience something spiritual,” shared Jennifer rodia, communications manager for United Methodist Communications. “We hope these posts encourage them to connect and find community for the holiday season and beyond.”
Over the summer, the agency first launched a series of TikTok video ads. Each ad focused on a specific character and their need to connect. This test was successful with nearly three million video views. Building on this momentum, the Advent-Neighbors campaign will also pick up popular TikTok spots and offer versions adapted for other media.
that of New York The Times Square area, often referred to as the Crossroads of the World, will serve as a major exhibition point for The United Methodist Church.
“With the increased availability of vaccines, the return of Broadway and increased tourism, Times Square has seen a significant increase in foot traffic,” said Poonam Patodia, Marketing Director. “Sharing the message of The United Methodist Church here allows us to reach so many people across the country and the world. We want people to know that we are there for them, even in the midst of the turmoil. of this metropolis. “
Throughout the year, United Methodist Communications implements a series of advertising campaigns. Each generates an awareness of The United Methodist Church among those who are not affiliated with a church and who may seek community with others. They serve as an invitation to connect with a local United Methodist church to find out what they have to offer to individuals, whether they choose to participate in person or online.
About United Methodist Communications
As the communications agency of The United Methodist Church, United Methodist Communications seeks to increase awareness and visibility of the denomination in communities and nations around the world. United Methodist Communications also offers services, tools and resources for the Department of Communications. Find out more about the agency on Resourceumc.org/Communications. Learn how to support this ministry of communication work at ResourceUMC.org/GiveUMCom.
Aaron Crisler 615.742.5103
Aaron Crisler, United Methodist Communications Public Information Office, 615-742-5103, [email protected]
SOURCE United Methodist Communications