Neighborhood Community Celebrated in National Advent Advertising Campaign

Sample image used in the national Advent-Neighbors advertising campaign. (Image courtesy of United Methodist Communications.)

To help people looking for an escape from the holiday blues and a connection to the true source of joy and love, United Methodist Communications, the denomination’s global communications agency, has launched its advertising campaign national Advent-Neighbours.

After more than 20 months of the pandemic, many people are looking for ways to find meaningful connections with others. In the hustle and bustle of the Christmas season, it is not uncommon for people to experience stress, unhappiness from unmet expectations, and feelings of depression and isolation. The ads share that The United Methodist Church provides a way to hear a positive voice and experience community and connection in a meaningful way this holiday season.

The Advent-Neighbors campaign will reach more than twenty targeted markets such as Atlanta, Dallas-Ft. Worth and Indianapolis. Placements will include a mix of social media, paid search and display ads. Each ad will direct people to one of two limited-time landing pages at UMC.org/Joy and UMC.org/JoyEnFamilia to begin their first steps with The United Methodist Church.

“The Christmas season is a time when people are more open to experiencing something spiritual,” shared Jennifer Rodia, director of communications for United Methodist Communications. “We hope these posts encourage them to connect and find community for the holiday season and beyond.”

Over the summer, the agency launched a series of TikTok video ads for the first time. Each ad focused on a specific character and their need to connect. This test proved conclusive with nearly three million video views. Building on this momentum, the Advent-Neighbors campaign will also pick up popular TikTok spots and offer adapted versions for other media.

New York’s Times Square neighborhood, often called the crossroads of the world, will serve as a major showpiece for The United Methodist Church.

“With the increased availability of vaccines, the return of Broadway and increased tourism, Times Square has seen a significant increase in foot traffic,” said Poonam Patodia, Chief Marketing Officer. “Having the message of The United Methodist Church shared here allows us to reach many people across the country and around the world. We want people to know we’re there for them, even in the hustle and bustle of this metropolis.

Throughout the year, United Methodist Communications implements a series of advertising campaigns. Each generates awareness of The United Methodist Church among those who are unaffiliated with a church who may be seeking community with others. They serve as an invitation to connect with a local United Methodist Church to find out what it offers individuals, whether they choose to participate in person or online.

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About United Methodist Communications

As the communications agency of The United Methodist Church, United Methodist Communications seeks to increase awareness and visibility of the denomination in communities and nations around the world. United Methodist Communications also offers communications ministry services, tools, and resources. Find out more about the agency at Resourceumc.org/Communications. Learn how to support this work of the Ministry of Communications at ResourceUMC.org/GiveUMCom.

Media contact:

Aaron Crisler 615.742.5103

[email protected]

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