Vancouver, WA (RestaurantNews.com) Have you ever checked into a hotel and asked the people at reception for a good recommendation?
Capture These Travelers, LLC has found the key to doing exactly what its name says – capturing travelers – for local businesses. By working with nearby hotels, businesses can access a previously prohibited flow of local guest traffic.
Here’s how it works: A business places their advertising directly on room key cards that hotel guests receive upon check-in. The most effective of these key card advertising typically involves the establishment of a special promotion and a unique call-to-action by the company, which work together to provide a privileged feel that customers can redeem and enjoy. .
- Are a captive audience
- 96% of hotel guests go out to eat or order
- See their key cards 6 to 10 times a day on average
- Spend an average of $ 144 per day
- Take their room key cards wherever they go
It is for these reasons that large companies like GrubHub and OpenTable have started to put more marketing efforts aimed at hotel guests as a key demographic.
Hotel take-out orders have jumped 125% over the past three years, according to GrubHub, with hotel guests spending an average of 11% more than non-hotel visitors when dining out.
But it is not only the rise of the convenience economy that is helping major players, like GrubHub, to seek co-marketing with large hotels. According to recent findings from consumer neuroscience researchers at Temple University, print advertising meets or beats digital advertising in 8 of 9 categories designed to determine advertising effectiveness.
Additionally, print advertising is also better ranked for triggering the part of the brain most closely associated with “purchase intention” in subjects, indicating that they would be more likely to buy something that is displayed on something. tangible rather than digital.
In conclusion, it’s easy to see why hotel guest marketing has become a topic of discussion in recent months. The good thing is that hotel guests also need a wide range of services besides food and drink, such as entertainment, auto repairs, car rentals, and transportation. , salon and spa, retail, etc., the effectiveness of this marketing method can be far more versatile than you might think.
About Capture These Travelers, LLC
Capture These Travelers, LLC is an innovative travel industry marketing company based in Vancouver, Washington, providing direct response marketing services. With thousands of hotel partnerships across the country and advertising contracts with the country’s largest companies, Capture these travelers offers today’s businesses an affordable and effective way to increase their brand exposure with a key demographic for local businesses: local visitors.