New social platform Gen Z Yubo launches its first global advertising campaign in Australia

Yubo, an online platform for young people, launched its first countryside ‘Friends, not followers. As the name suggests, the campaign promotes authentic social media interactions rather than just followers.

Yubo has over 40 million users worldwide and over 1.1 million in Australia. The increase in the number of Australian users has led the platform to support the Australian community by investing in the market.

The two-week campaign will be supported by 175 OOH ads and 82 Xtrack TVs with spots airing at major stations in five of our major cities – Sydney, Melbourne, Brisbane, Perth and Adelaide.

Yubo collaborates with a live streaming platform Twitch to promote digital advertisements. Together, the platforms will run a two-hour “Show & Tell” influencer program to interact with Twitch streamers and the Yubo community. The target audience is young Gen Zers, who make up the majority of Yubo users.

Sacha Lazimi, CEO and Founder of Yubo, says, “I’ve read that people with more than 200 followers are more likely to say they feel pressure on their appearance than those with fewer followers. It resonated with me So, unlike other social media apps, Yubo urges our users not to be followers and to socialize online authentically and create real online interactions without the pressure of “how many followers” they have. . Be a friend, not a follower.

On Yubo, you cannot have a subscriber or get likes. The focus is on socializing and making real connections with people. One of the most popular aspects of this app is the live chat rooms where users can talk with their peers.

Between January and April 2021, daily streaming increased by almost 4%. Its Gen Z audience is also actively engaging in streams, with raised hands in lives increasing by more than a fifth (22%) and live screen sharing by more than a third (36%) .

Compared to Australia, daily streaming increased by more than 9%, raised hands in lives increased by more than 3% and live screen sharing increased by more than a fifth (22, 83%).

“One of Yubo’s goals is to combat loneliness among teenagers and young adults, enabling them to meet new people online and make friends,” says Sacha.

“As we appear to be on track to emerge from the pandemic, it is an important time for us to be there to support young people through this stage. maybe even facilitating real-life encounters when possible.