Nomadic Dairy launches ad campaign to welcome people back to work – Retail Times


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Back to work campaign

Nomadic Dairy welcomes people back to work with the first leg of an urban, out-of-home advertising campaign that includes subway and train stations.

Themed ‘Yogurt Made Good To Go’, the six-figure campaign supports Nomadic’s best-selling yogurt and oatmeal range and is expected to generate over 50 million opportunities to view.

Initially focused on London, the campaign kicks off on May 3 for two weeks, with point-of-sale support in WH Smith Travel, SPAR and independent stores. Additional brand marketing support is planned throughout 2021.

While promoting its category-leading SKU, the campaign continues the momentum of Nomadic’s recent launch of the “Yogurt+ Immune Support” line of yogurt and yogurt drinks, tapping into the growing demand for immune-boosting foods. immunity.

Underground promotion

Tom Price, Head of Marketing and Innovation at Nomadic, said: “With this campaign, we are poised to grow the category and drive business to our customers’ stores. This positions us as THE supplier of “ready-to-eat” yogurts to our core market of busy people who want a balanced breakfast or snack, any time of the day. This is as true for commuters as it is for those continuing to work from home – we have a great split between freelancers and multiples, so you’re never far from a nomadic potty.


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