Online Advertising Market 2022: Size ($349.6 billion by 2027), Growth (CAGR 10.9%), Top Companies: Google, Amazon

Online advertising market

Online advertising, also known as Internet advertising, is a marketing technique that involves the use of the Internet as a medium for distributing advertising data.

SHERIDAN, WYOMING, USA, November 16, 2022 / — According to IMARC Group’s latest report, titled “Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which includes information about internet advertising market research report. The report also includes competitor and regional analysis, as well as contemporary advancements in the global market. The global online advertising market size reached US$186.6 billion in 2021. Looking ahead, IMARC Group expects the market to reach US$349.6 billion by 2027 , showing a growth rate (CAGR) of 10.9% during the period 2022-2027.

Online advertising represents marketing and advertising techniques that involve the use of the Internet and web-based solutions to promote services and products. They can be categorized into several types, such as search, display classified, video, etc. These online advertising methods integrate multiple tools, including email, customer relationship management (CRM), web analytics, marketing automation, etc., to deliver promotional marketing messages by collecting data and targeting potential customers. They are proven to be highly cost effective, offer global reach and ensure targeted campaigns. Therefore, online advertising services find wide application in multiple industries including retail, banking, healthcare, education, automotive, consumer packaged goods (CPG), media and entertainment, etc

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As the novel coronavirus (COVID-19) crisis engulfs the world, we are continuously monitoring changes in markets, as well as consumer buying behaviors around the world and our estimates on the latest market trends and forecasts are made after taking into account the impact of this pandemic.

Market trends:

The growing need for effective advertising solutions that will help organizations market their products and services to a wide range of demographics and geographic locations is primarily driving the online advertising market. In addition to this, the growing availability of big data and online customer analytics that enable online advertisements to target the desired audience acts as another significant growth driver. Moreover, the increasing penetration of high-speed internet and the emerging trend of innovative and interactive promotion of social media in all countries are further increasing the growth of the market. In addition, the changing preferences of various online start-ups, from traditional advertising to self-service platforms that minimize expenses, allow small businesses to take control of their marketing programs and facilitate the sale of products directly to consumers, also positively influence the world market. Additionally, the growing use of AI-powered tools that can self-train to write and update blogs and content is expected to propel the online advertising market in the coming years.

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Competitive landscape with key players:
The report has also analyzed the competitive landscape of the market with some of the key players.
• Google
• Amazon
• Yahoo
• Facebook
• Baidu
• Microsoft
• Twitter
• LinkedIn

Global Online Advertising Market Segmentation:
Our report has categorized the market based on region and segments.

Breakdown by segments:
• Look for
• Display
• Class
• Video
• Others (lead generation, rich media, etc.)

Regional outlook:
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia-Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, others)

Main highlights of the report:
• Market performance (2016-2021)
• Market Outlook (2022-2027)
• Porter’s five forces analysis
• Market drivers and success factors
• SWOT analysis
• Value chain
• Complete mapping of the competitive landscape

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