The global online advertising market reached a value of US $ 360 billion in 2020. IMARC Group expects the market to grow at a CAGR of 20.5% during 2021-2026.
SHERIDAN, WYOMING, USA, Oct 21, 2021 /EINPresswire.com/ – According to IMARC Group’s latest report, titled “Global Online Advertising Market Report and Forecast 2021-2026”, the market has reached a value of 360 USD Billion in 2020. The global online advertising market size is expected to show moderate growth over the next five years. Online advertising is a type of marketing and advertising technique that uses the Internet to promote products and services. This mode of advertising delivers promotional marketing messages by collecting data and targeting potential customers. Several tools and techniques are used to promote these services, such as sales CRM, email, marketing automation, web analytics, etc. Compared to other media like newspapers, magazines and television, online advertising is more profitable with better mass impact. As a result, it is widely used in different industries including retail, healthcare, education, automotive, banking, consumer packaged goods (CPG), media and entertainment, etc.
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As the novel coronavirus (COVID-19) crisis sweeps the world, we are continuously monitoring changes in the markets, as well as consumer buying behaviors around the world and our estimates on the latest market trends and forecasts are carried out after examining the impact of this pandemic.
As online advertising helps businesses promote their products or services to a diverse consumer base, regardless of geographic boundaries, it is in high demand around the world. In addition, the increasing penetration of the internet, along with the growing adoption of mobile devices, is also boosting the global online advertising market. Additionally, the growing importance of big data and online customer analytics has enabled online advertising to target the desired audience. In addition to this, with the growing popularity of social media platforms, several brands are investing heavily in innovative and interactive social media advertising which is expected to further propel the market growth in the years to come.
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Competitive landscape with key players:
The report also analyzed the competitive landscape of the market with some of the major players being.
Global segmentation of the online advertising market:
Our report has categorized the market based on region and segments.
Breakdown by segments:
To look for
Others (lead generation, rich media, etc.)
North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia-Pacific (China, Japan, India, Australia, Indonesia, Korea, others)
Latin America (Brazil, Mexico, others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, others)
Highlights of the report:
Market performance (2015-2020)
Market Outlook (2021-2026)
Porter’s Five Forces Analysis
Market drivers and success factors
Complete mapping of the competitive landscape
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