According to the latest report of the IMARC group, entitled “Global Online Advertising Market Report and Forecast 2021-2026», The market reached a worth 360 billion US dollars in 2020. The global online advertising market size show moderate growth over the next five years. Online advertising is a type of marketing and advertising technique that uses the Internet to promote products and services. This mode of advertising delivers promotional marketing messages by collecting data and targeting potential customers. Several tools and techniques are used to promote these services, such as sales CRM, email, marketing automation, web analytics, etc. Compared to other media like newspapers, magazines and television, online advertising is more profitable with better mass impact. As a result, it is widely used in different industries including retail, healthcare, education, automotive, banking, consumer packaged goods (CPG), media and entertainment, etc.
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Like the new coronavirus (COVID-19[female[feminine) the crisis is taking hold of the world, we are constantly monitoring changes in the markets, as well as the purchasing behaviors of consumers around the world and our estimations on the latest market trends and forecasts are made after considering the impact of this pandemic.
As online advertising helps businesses promote their products or services to a diverse consumer base, regardless of geographic boundaries, it is in high demand around the world. In addition, the increasing penetration of the internet, along with the growing adoption of mobile devices, is also boosting the global online advertising market. Additionally, the growing importance of big data and online customer analytics has enabled online advertising to target the desired audience. In addition to this, with the growing popularity of social media platforms, several brands are investing heavily in innovative and interactive social media advertising which is expected to further propel the market growth in the years to come.
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Competitive landscape with key players:
The report also analyzed the competitive landscape of the market with some of the major players being.
Global segmentation of the online advertising market:
Our report has categorized the market based on region and segments.
Breakdown by segments:
- To look for
- Others (lead generation, rich media, etc.)
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia-Pacific (China, Japan, India, Australia, Indonesia, Korea, others)
- Latin America (Brazil, Mexico, others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, others)
Highlights of the report:
- Market performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market drivers and success factors
- SWOT analysis
- Value chain
- Complete mapping of the competitive landscape
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