Openwork launches advertising campaign – FTAdviser.com

The Openwork Partnership is launching an advertising campaign targeting advisors and clients as part of its growth strategy.

The network initially targets advisors with an awareness campaign in trade publications and on LinkedIn, after its rebranding in February.

Openwork said it then plans to expand the campaign throughout the year, to target existing customers and potentially new customers by highlighting the benefits of financial advice.

The network will advertise in print and online with the slogan “For us, financial advice is personal”, based on key life events such as buying a first home and retirement.

Claire Oldstein, Marketing Director of The Openwork Partnership, said: “Openwork has been a sleeping giant for many years and now is an exciting time in its evolution to promote the difference it can make in people’s lives.

“The launch of our first advertising campaign underscores The Openwork Partnership’s commitment and confidence in delivering the next chapter in our story.”

This month, the network announced its “best” recruiting quarter, with a total of 36 appointed representatives and 257 advisors joining The Openwork Partnership in the first three months of the year.

In February, it transitioned from ‘Openwork’ to ‘The Openwork Partnership’ as part of plans to become the UK’s leading consultancy network.

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