THIRUVANANTHAPURAM: The project to save KSRTC from losses by generating additional income of up to Rs 70 crore per month through strong space marketing including advertisements will be launched during the Malayalam month of Chingam. For this, a commercial division will be formed within the company. Initially the goal isRead More →

Ahead of Tokyo Olympics 2020, Camelot celebrated GB team and GB Paralympics athletes in its “largest fully integrated, multi-channel brand campaign to date”. Aired on TV, radio, digital and high-impact OOH – as well as all owned National Lottery channels and 44,000 National Lottery retailers across the UK – theRead More →

LONDON, July 8, 2021 / PRNewswire / – ClearAds continues to share its valuable information to help Amazon sellers grow their business. The famous Amazon marketing company recently explained why ACoS is extremely important to all Amazon sellers. With a team of highly experienced Amazon advertising strategy experts, ClearAds offersRead More →

NEW YORK–(COMMERCIAL THREAD) – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveiled the global global advertising campaign for Calvin Klein Defy, a new men’s fragrance featuring award-winning actor Richard Madden as the faceRead More →

“Today, the advertising market is functionally unregulated. It’s a market worth hundreds of billions of dollars a year, and it’s the main driver of revenue for some of the country’s biggest companies. “Given the power of a company like Google to unilaterally manipulate the online advertising market, it is essentialRead More →

Los Angeles, meanwhile, reached 20 markets, including Chicago, during a 10-week promotional campaign that began in mid-April. Now LA is launching its first-ever national campaign, a $ 10 million effort built around a ‘comeback’ theme. Scheduled to start on July 5 and run through September, the campaign will include television,Read More →

SALT LAKE CITY, June 29, 2021 / PRNewswire / – Scorpio, a leading provider of technologies and services helping local businesses thrive, today announced that it is now an advertising partner of Yelp, enabling Scorpio customers to optimize their presence on Yelp and manage advertising campaigns more effectively. As aRead More →

The European Commission has opened an antitrust investigation on Google for advertising. The organization says it will check whether Google favors its own online display advertising technology over competing advertisers and publishers. And it will examine whether Google “distorts competition by restricting third-party access to user data for advertising purposesRead More →

The EU has opened a new large-scale antitrust investigation into Google, investigating whether the tech giant has unfairly stifled competition in online advertising. Margrethe Vestager, the European digital competition authority, announced the investigation today – saying Google may have unfairly handicapped those who buy ad space, tech companies selling adRead More →