Following a competitive and comprehensive bidding process, the University of Tasmania appointed independent digital media agency Pivotus for its digital advertising strategy, purchasing and analysis. As part of its engagement, Pivotus will appoint a dedicated Hobart-based account manager. They will work with the university and serve the agency’s growing listRead More →

Holland & Barrett has appointed VCCP as the new advertising agency for strategic and creative advertising. The health food retailer assigned the account to VCCP following a submission process that began in August of last year. The merger is effective immediately and follows Holland & Barrett’s partnership with the advertisingRead More →

New Delhi: As the old adage goes, “the consumer is the medium,” OEMs and affiliate ad agencies might consider reorienting the entire brand-to-consumer communication process as digital engagements move up a notch. new era of social distancing. Experts say the auto industry could see a contraction in ad spending byRead More →

Partnership boost: Scott Beveridge and Gordon Campbell ClickBoost, the young online advertising agency, has been invited to join Google’s growth program, offering opportunities to develop its strategy. The Glasgow-based agency, founded by online advertising and marketing veterans Gordon Campbell and Scott Beveridge in 2018, has also received a five-figure sumRead More →