The advancement of the World Wide Web over the past decade has completely changed the advertising landscape. Online advertising evolves rapidly over time. Almost half of the world’s population uses the Internet, and people of all ages are connected to the Internet. Online advertising is mainly intended to develop theRead More →

Vancouver, WA ( Have you ever checked into a hotel and asked the people at reception for a good recommendation? Capture These Travelers, LLC has found the key to doing exactly what its name says – capturing travelers – for local businesses. By working with nearby hotels, businesses can accessRead More →

New Jersey sports betting operator FanDuel turned to the Fresh8 agency to manage its advertising needs in the Garden State and beyond. The multi-state, multi-platform deal will see FanDuel use Fresh8 to optimize its advertising inventory across programming, social media, display and on the FanDuel site itself. Fresh8 creates andRead More →

Correctly constructed SMM advertising Strategy is the primary method used by businesses to retain an audience, increase brand or business awareness, and drive sales. Social networks are powerful tools for promoting products and services and many business goals can be achieved through these online channels. Online communication with potential customersRead More →

ITV Hub – where ITV now focuses its addressable TV efforts ITV outlined its future advertising strategy and includes a promise to engage more with agencies and also work more directly with clients – ideally with the agency in the same room. The company is removing the broadcast priority fromRead More →

British telecommunications giant Vodafone has become the latest major brand to move some of its core marketing functions in-house, a move that shows exactly what advertising agencies are facing. The company will take direct responsibility for £160m ($212 million) from its digital ad purchases, according to Campaign. It will hireRead More →

Bigger doesn’t always mean better for Unilever when it comes to the influencers it works with. The influencers previously hired by the advertiser were to be as well-known as a finalist on the hit TV show “The Great British Bake Off”, according to Madeleine Boulton, deputy brand manager at Unilever.Read More →

Criteo announced that its data-driven technology has enabled fashion e-commerce leader Nykaa to better understand the online surfing behavior of its shoppers. Using Criteo’s mobile and in-app retargeting solutions, Nykaa has tailored its digital advertising strategy to witness a 7.5x increase in sales. In two years of partnership with Criteo,Read More →

Reaching people interested in your product or service should be done in stages – the first is determining your target audience. Once you find out who is most interested in what you offer, connecting with them comes next. To reach potential customers, you don’t have to search high and low.Read More →

TV advertising remains the primary focus of marketing efforts for nearly a quarter (22%) of U.S. companies who identified television as their number one priority channel. Additionally, 85 percent of businesses have a website and nearly 80 percent are active on social media, according to the results of a recentRead More →

He’s the high school bully of the advertising world, the dumb guy who follows you around annoying you until you finally acknowledge his presence. Advertising professionals call it retargeting; I call it stupid. If you’ve never heard of it before, this article can reassure you that a.) you’re not goingRead More →