Many consider social media advertising and content marketing as two separate concepts and also approach them differently. The truth though is that social media advertising wouldn’t exist without content. There is a good reason why many use the expression content is king. Without content, you would have nothing to shareRead More →
Use These Facebook Advertising Tools To Increase Your Return On Investment Monday Tips is a short list of the best finds on the internet to start your week off right. Today I have some Facebook advertising resources to help you improve your visibility and influence. Here are four links withRead More →
There are many elements of the internet and the social media sphere that rarely make sense. The rise of user-generated content and the growing sophistication of online social networks suggest that the Internet functions as a perfect information system, which supports certain hypotheses. One such assumption is that using aRead More →
As a business owner or marketer, it is up to you to find the best weapons to drive traffic to your website and increase sales. There are plenty of tools to help you do just that, and a lot of them don’t cost anything. Organic marketing methods, such as blogging,Read More →
JDevelopments from Witter, Google and Facebook have opened up a goldmine of information about your potential customers. The costs of experimentation are low and the results immediately quantifiable, making them hard to ignore; So how do you effectively grow your business using online advertising? Test online tools Col Skinner, ownerRead More →
He’s the high school bully of the advertising world, the dumb guy who follows you around annoying you until you finally acknowledge his presence. Advertising professionals call it retargeting; I call it stupid. If you’ve never heard of it before, this article can reassure you that a.) you’re not goingRead More →
The following is an exclusive article from a guest AppsFlyer CEO Oren Kaniel. With people spend more time online in apps than on the mobile web and mobile advertising are expected to grow by more than 75% to reach $ 31 billion this year, more marketers than ever are lookingRead More →
In 2012, Absolut worked with electric dance music trio Swedish House Mafia to create what would become an incredibly popular music video that, more than two years later, racked up over 41 million views on YouTube. Despite the numbers, the vodka giant doesn’t view the campaign as a branded slamRead More →
San Francisco: Google incS YouTube wants to allay advertisers’ concerns that their promotions are reaching the right people. The world’s largest search provider on Wednesday unveiled a new service that guarantees audiences on the video-sharing feature at its Brandcast event in New York City. The new offer, called Google Preferred,Read More →
We are connected – on all devices, on all platforms and with each other. It is assumed that up to 70% of consumers use social media and digital platforms to verify the opinions of other consumers before making purchasing decisions. This means that no matter how strong your traditional marketingRead More →
Advertising is a complex process; the idea is to create a creation that connects with potential buyers. He has to be creative while remaining grounded in the real world. It’s expensive, so it must produce measurable results. It must be conventional, but imaginative. Businesses are increasingly under financial pressure andRead More →
Most of the time, targeted ads are pretty harmless. Searched for a flight to Denver? Here are some hotels in Denver. Are you looking for new running sneakers? Here are a few options. Corn a new “study” of the marketing company DOCTORATE recommends a strategy that goes beyond the lineRead More →
Management of a pay-per-click advertising campaign can be long and expensive. Fortunately, there is a wide range of tools available to create effective ad copy and maximize your budget. Here is a list of tools and resources for your PPC advertising campaign. There are Google AdWords tools and additional PPCRead More →
SAN DIEGO–(BUSINESS WIRE)–The UPS store ® The network announced today that it will launch a Facebook contest called “The Promotion Promotion” on July 18. The competition, designed to equip small business owners with tools and resources to promote their business, runs until August 31. The grand prize winner will receiveRead More →