Pinterest has launched a global campaign which represents its biggest advertising investment in Australia.
The campaign, Find What You Really Love: Pinterest Shopping, was created with Stink Studios and promotes Pinterest as a shopping platform.
Australia is billed as one of Pinterest’s largest markets and includes a series of short video spots, paid social assets and programmatic tailored to Australia.
“This is the biggest media investment we’ve made for a campaign in Australia so far,” said Jim Habig, global business marketing manager for Pinterest.
“Pinterest plays a special role for buyers because they use it to refine their tastes and find exactly what is needed, before they even have the right words. With this campaign, we want to highlight this unique power of Pinterest as a shopping destination.
The campaign follows a series of new product features recently launched by Pinterest, which puts shopping on the platform front and center for Pinners, Creators, Merchants and Advertisers.
“Our new features include engaging and actionable video content, new publishing tools and a redesigned welcome feed with an all new ‘Watch’ tab,” Habig said.
“We are building a shopping platform of the future and have found that Pinterest users are twice as likely to say the platform turns their shopping ideas into reality. “
Habig says the global campaign also aims to connect with advertisers to show them how they can inspire decisions on Pinterest.
“With this campaign, we want to introduce Pinterest to an even broader set of advertisers and articulate the unique mindset of consumers and the business intent of our audience,” Habig said.
“Our campaign reminds Pinners that shopping on Pinterest is a truly joyful online shopping experience and we allow retailers to engage with audiences looking to make their purchase.
“Pinterest creates an inspired ecosystem for shopping that bridges the gap between in-store and online. As people continue to come to Pinterest to shop, we’re building a place to shop online, not just shop, a place shoppers can find the things they really love, and a place to return. really fun shopping again.
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