P&C insurer partners with creative agency 50,000 feet to produce a series of ads aimed at the affluent public
PURE, the specialty P&C insurer dedicated to creating an exceptional experience for responsible high net worth families, has launched a national advertising campaign to promote its new creative platform, “Join the Club”.
“Join the Club” plays on the idea that there is an unexpected, even unimaginable solution – a club, if you will, for those who are dissatisfied with the traditional idea of insurance.
The launch of the platform includes a series of advertisements, produced with global branding and consulting agency 50,000 Feet and boutique production company HB Films, which portray the demanding needs of typical PURE members.
PURE plans to grow Join the Club into a central part of the brand.
PURE content will air on television (national broadcast, CTV and linear) and on targeted social media, display and YouTube. Other elements of the initial campaign launch will include direct mail and website enhancements.
Love Your Insurance, born from the passion and genuine enthusiasm that PURE members feel for their insurance company, will remain its slogan. #JoinTheClub #LoveYourInsurance
PURE’s membership includes over 100,000 families from across the United States
Source: 50,000 feet