Reddit launches new 12-week online advertising school program

Reddit is hosting a new, online advertising school program, which will allow participants to learn from industry professionals and submit their work for review by the wider Reddit advertising community.

Reddit’s Ad School will cover a range of key elements, including copywriting, public relations and social media marketing.

Ad School classes will run once a week, with a class of up to fifty students meeting with an expert teacher via videoconference. Teachers – who will be at director level or above in each area – will then guide students through the essentials and give the class an assignment.

“The lecture will be made public immediately after the class on Reddit via r/Advertising. There, any member of the community will be able to access the lecture and view the assignment. Community members can discuss the conference, ask questions, or solicit new sources like books and blogs throughout the week.”

At the end of the week, all community members who have completed the assigned project will then be invited to submit it for consideration by the group.

“Community members will then critique these postings, provide feedback and offer insight.”

It is therefore not evaluated by the teacher as such, but by a group of students and professionals, ideally like-minded, in order to help each other collectively to improve according to the lessons provided by the expert guide.

It’s an interesting concept, and given the strong engagement in Reddit’s various communities, it can prove to be a very beneficial way to learn and/or hone in on key advertising elements.

The program was first offered a month ago via r/Advertising. Inspired by the need for increased educational resources in the wake of COVID-19 related layoffs, community members came together to formulate the school’s plan. This has now resulted in a new dedicated mini-site, with applications for the program opening earlier this week.

Reddit Advertising School

Essentially, the program aims to use the expertise available within the r/Advertising sub-program to help others build their professional skills, which could also help facilitate more connections within the professional community.

And if it works, Reddit might be looking to expand the same to other professional fields as well. Again, with so many active and engaged subreddits, leveraging the community elements of the platform could indeed be a good way to facilitate better learning and facilitate opportunities.

Reddit’s Advertising School will initially only accept classes of 50 students per program, while lectures will also be made public on the YouTube channel r/Advertising School. If you are interested, you can apply to become a student here.