“There’s a PRO for That” brings the cleaning and restoration leader’s brand promise to life like never before
GALLATIN, Tenn., November 1, 2021 /PRNewswire/ — SERVPRO, the national leader in water and fire cleanup and restoration services, will bring its As if it never happened® the brand promise in a fun and visually striking advertising campaign. The new “There’s a PRO for that” campaign, scheduled to launch on November, 1st, showcases SERVPRO’s state-of-the-art arsenal of cleaning and restoration capabilities through a series of extreme scenarios that put its services to the test.
The new integrated campaign will feature national TV broadcast, OTT/overlays, paid and organic social media, online video retargeting (OLV), and website content.
“The inspiration for this campaign comes directly from the incredible work SERVPRO experts do every day, solving challenges of any size with an unparalleled level of efficiency,” said Mike Stahl, Marketing Director of SERVPRO. “This campaign shows how SERVPRO does As if it never happened® happen. It shows how no matter what might happen to you, you can rest assured that SERVPRO always has a pro for it.”
The campaign was created by BUNTIN, SERVPRO’s master brand and advertising partner. The BUNTIN team has partnered with Los Angeles-production house Smuggler, the highest rated production company in United States, to produce two spots combining massive in-camera special effects with high-quality post-production enhancements. Award-winning Swedish director Filip Engstrom was tapped to lead this project, bringing his modern aesthetic and expertise in large-scale productions to make the campaign even more impactful.
“While we are well known for our work in water and fire cleanup and restoration, ‘There’s a PRO for that’ also creates a framework for us to promote the other services we offer as well than potential future deals,” Stahl added.
In addition to the advertising campaign, SERVPRO is unveiling a brand refresh with changes to its logo and several significant updates to its website, including a new “look and feel”. This is the first time SERVPRO has updated its logo since 2013. Featuring a new layout, the changes to the website provide a better user experience by connecting customers to their local SERVPRO location using automatic location detection, which greatly facilitates navigation on the global site. The site also features new content demonstrating the processes and steps their PROs use to make it appear As if it never happened® happen.
“With this rebrand, we have retained the legacy attributes of our brand, but given it a modern look and feel. Along with the new brand platform, our work to make our logo more modern, functional and iconic is representative of our system – a broad commitment to maintaining our industry-leading position,” added Stahl.
See the “There’s a PRO for that” campaign here.
A team of 85 film industry professionals Los Angeles collaborated in real time with a team of digital effects and cinematography experts in Sweden, carefully following COVID-19 safety protocols for three days of 12-hour filming.
The production team selected an abandoned factory outside the city center Los Angeles, which also provided the right environment to create a test installation appearance and show what SERVPRO experts are capable of. The over-the-top nature of the campaign required a large, multi-purpose production site that could accommodate a helicopter to drop a giant water balloon over a model home and an airplane engine to blow up an entire living room. hairstyle, as well as tons of gadgets, rigs, engines, extras and SERVPRO experts with their equipment, vans, big truck and specialized equipment.
This new campaign replaces SERVPRO’s “Whatever Happens” campaign that has been in circulation since early 2019. A separate campaign to promote Certified: SERVPRO Cleaned up, an enhanced cleaning program created in response to COVID-19, aired from June to December 2020.
For over 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, biohazard and pathogen removal. SERVPRO’s professional services network of more than 1,900 individually owned and operated franchises covers United States and Canada, responding to property damage emergencies large and small – from million-square-foot commercial facilities to single-family homes. When disaster strikes, homeowners, business owners and major insurance companies rely on SERVPRO to make it “like it never happened”.®.“
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