Shiseido Celebrates 150th Anniversary With New Advertising Campaign

Shiseido is celebrating the 150th anniversary of its founding in 2022 with a new advertising campaign.

The company has created new advertisements that will be published in newspapers in Japan on January 5, 2022. The new campaign will communicate the company’s initiatives to create a sustainable world where people can experience happiness through the power of beauty in as part of its mission “Beauty Innovations for a Better World.”

The ad visual showcases a futuristic cosmetics service experience in space with a model, Hana Kondo, receiving online advice accessible from anywhere anytime and skincare products without packaging.

New logo and website

Shiseido’s aspiration is expressed in its new anniversary logo using a flowing chiffon pattern, signifying the opening of the next era. With a color gradation from Shiseido’s corporate color, Shiseido Red, the color palette symbolizes “coexistence, harmony and diversity”. Throughout 2022, Shideido will use the 150th anniversary logo on various occasions.

In addition to the anniversary logo, the special Shiseido 150th anniversary website launched on Wednesday, January 5, 2022. The company will continually update content throughout the year, including an introduction to its business philosophy and the latest anniversary activities in each region.

More news from Shideido

Shiseido’s recent global campaign, “Power is You”, has been a huge success, with the campaign video surpassing 18 million views worldwide since its launch last summer.