Designed by BBC Creative, the new campaign – which includes a series of posters featuring photographs of Davey and a film directed by John Dower – aims to highlight how London-based soap has infiltrated the hearts of people across the UK .
To do this, the team paired group portraits of Walford characters with images of real people. Davey’s ability to capture naturalistic scenes while uplifting them with a pictorial use of light is ideal for the countryside, where photos featuring the show’s actors blend seamlessly with those from real communities.
All of the images offer a sense of drama and hidden narratives. âIt has been exciting bringing what makes EastEnders so special and meeting the many different people across the UK who share that same spirit,â said Susan Ayton, Creative Director at BBC Creative.
The campaign launched in August on television, social media, out-of-home and radio to coincide with a dramatic September debut on the series, with longtime character Janine Butcher returning among many other storylines. .