Simple Mills Launches FIRST National Advertising Campaign, “Live Full”

CHICAGO–(COMMERCIAL THREAD) – Today, Simple Mills, the healthier snack company, is launching its first-ever national advertising campaign, Live full. Simple Mills Nutritious Snacks promise to never slow you down – giving you the energy you need to hit your pace and Live full.

The Live full The mindset comes to life in the brand’s new and first-ever advertising campaign, which is launched today through video, social media, digital and audio. The FIG agency’s campaign embodies a human and accessible approach. It highlights times in our daily life when we are in a “state of flux”, getting things done and in a rhythm.

With Nutritious Snacks from Simple Mills that cover the # 1 baking mix, # 1 cracker, # 3 cookie brand, and the top ten snack bars in the natural channel,1 you never have to feel weighed down. Simple Mills products are made with only useful ingredients – and never anything artificial – to give you the energy and lightness you need to lead a busy life.

You can see the place here.

“At Simple Mills, we believe that food has an impact on the way you feel, which is why we create delicious, nutritious products from helpful ingredients that work hard for your body and keep you feeling. better, so you can live a full life, ”said Michelle Lorge, director of marketing at Simple Mills. “We’re excited to see our mission come to life in our first-ever advertising campaign and raise consumers’ expectations for how their snacks can make them feel. ”

“The ‘Live Full’ campaign is not just another marketing story,” said Frederick Stallings, Partner, Data & Media Systems at FIG. “Much like Simple Mills’ mission to deliver food for the long term, our campaign lays the foundation for performance through high-impact addressable channels, comprehensive data integration techniques, and a measurement-based approach. attention optimized for growth. As Simple Mills grows, its ability to create a passionate and cohesive brand story for the future will increase.

For more information on Simple Mills and to sample for yourself what it’s like Live full, visit

About Simple Mills

Founded in 2012, Simple Mills is a leading supplier of the healthiest crackers, cookies, snack bars and baking mixes made with clean, nutrient-dense ingredients and nothing artificial, ever. In just nine years, the company has shaken up the center-aisle grocery categories to become the # 1 baking mix, cracker and cookie brand in the Natural Channel.1 with distribution in more than 25,000 stores across the country. Simple Mills’ mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. For more information visit

  1. SPINS data, sales in dollars, last 52 weeks ending 6/13/2021

  2. Certified by the Gluten Free Certification Organization (GFCO)

About the FIG

FIG are storytellers for the information age. We specialize in crafting, launching and optimizing integrated stories that remove the clutter and complexity of the Information Age, creating significance. We exist to create the most influential brands of today. The integrated multimedia and creative agency was recognized by Inc Magazine and AdAge as one of the best places to work in the United States, by Inc Magazine in 2019 and again in 2020 as one of the fastest growing private companies. fastest in America, and has been on the Adweek 100 list as well as the AdAge Agency A list for 4 years. FIG was named to LinkedIn’s 2020 Best Startups list, which ranks the 50 U.S. companies that have stood out this year, attracting investment, employees and attention, and included groundbreaking brands like Masterclass, Brooklinen, and Robinhood. Based in New York, FIG is of course 100% independent.

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