SingleCare partners with Martin Short on new national TV ad campaign to help Americans save on prescription costs

BOSTON–(BUSINESS WIRE)–SingleCare®, the free prescription savings service, today announced its partnership with Emmy-winning actor and Tony Martin Short, iconic star of ‘Saturday Night Live,’ ‘Father of the Bride’ and from the hit Hulu show “Only Murders in the Building,” on a new national television and digital ad campaign to educate Americans about how SingleCare can help them save up to 80% on their prescription drugs.

The new campaign, which will air in late December, features Short at his local pharmacy, where he learns about the economic benefits of SingleCare from his pharmacist. Inspired to pass on this newfound knowledge, Short dreams of how he can spread the word, in ways only he could imagine.

“My career has always been about making people happy, and I want to empower people to get the help they need to feel good, especially in our current climate,” Short said. “The pandemic has presented challenges for so many of us, whether mental or physical. What drew me to SingleCare is that it gives Americans access to lifesaving medicines at an affordable price, helping them save up to 80% on prescriptions. I had to spread the word.

“Martin Short is such an iconic and beloved artist and we are honored that he chose SingleCare for his first advertising campaign,” said Gaurav Misra, President and Chief Marketing Officer of SingleCare. “We believe Martin’s cross-generational appeal, authenticity and warmth will resonate widely and allow us to introduce our service to millions more Americans who need help paying for their prescriptions.

The new ad will air on national television and digital formats, with the first campaign video here. Advertising creation and production was handled by The Boathouse with media planning coordinated by TWO NIL.

The average US citizen pays $1,200 a year in prescriptions, more than any other country in the world. With nearly 30 million uninsured Americans and more than half of the American workforce benefiting from high-deductible health insurance plans with average deductibles of nearly $5,000 per family, there is no no wonder nearly one in three said they skipped doctor-prescribed medications because of cost. But prescription affordability isn’t just an issue for the uninsured and underinsured, as half of Americans with employer-sponsored coverage said someone in their household had jumped or delayed medical care or prescription drugs in the past year because it was simply too expensive.

SingleCare offers consumers convenient transparency on prescription drug costs through its free website and mobile app. By checking out SingleCare, people can quickly compare prescription prices at nearby pharmacies and grocers to find the lowest price that is typically half the cost of retail price and often less than a co-payment. Powered by its own cutting-edge technology and through its partnerships with the nation’s largest pharmacies and grocery stores, SingleCare is improving access and adherence to affordable medications for millions of people and has already saved its customers over $4 billion.

About SingleCare

SingleCare is the free prescription savings service that gives consumers quick and easy access to consistently low prices on prescription drugs. Powered by its own cutting-edge technology and through partnerships with the nation’s largest pharmacies and grocery stores, including CVS, Walgreens, Walmart, Kroger, Albertsons, Safeway, Rite Aid and Meijer, SingleCare improves access and adherence to affordable medicines for millions of people. Americans. Available at 35,000 pharmacies nationwide, consumers can find savings on prescriptions in 10 seconds or less through the mobile app or discount cards available at SingleCare.com. SingleCare handles hundreds of thousands of prescriptions daily and has helped millions of people across the United States save over $4 billion on their medications. SingleCare and its parent company, RxSense, have received several prestigious awards, including Most Innovative Companies from Fast Company and America’s Top Startup Employers from Forbes. For more information, visit SingleCare.com or download the app on iOS and Android.