STRONGER FAIRER FORWARD ANNOUNCES MULTI-PLATFORM ADVERTISING CAMPAIGN TO INFORM NEW JERSEYANS OF GOVERNOR MURPHY’S PROGRAMS

STRONGER FAIRER FORWARD ANNOUNCES MULTI-PLATFORM ADVERTISING CAMPAIGN TO INFORM NEW JERSEYANS OF GOVERNOR MURPHY’S PROGRAMS AND AGENDA TO CREATE OPPORTUNITY AND EXPAND AFFORDABILITY IN NEW JERSEY

NEW JERSEYStronger Fairer Forward, a 501c4 nonprofit advocacy organization, is launching a cross-platform ad campaign highlighting Governor Phil Murphy’s agenda to create opportunity and make New Jersey more affordable. The campaign – including “Flag”, “Dream” and “Home” ads – will kick off today and run through the end of July and will spend approximately $2 million to reach New Jersey residents through investments in television, digital and out-of-home platforms, including billboards.

The ads tell the story of Governor Murphy’s upbringing, growing up from paycheck to paycheck before working hard to build a better life for his family and achieve the American dream. Recognizing that those opportunities seem out of reach for too many families today, Governor Murphy has enacted and championed policies that create opportunity and make life more affordable, such as lowering taxes and providing relief. historic property tax.

“Growing up, my family struggled to make ends meet. But if you worked hard, you could do better than your parents. It’s the American dream, but now that dream is out of reach for too many people.” Governor Murphy said. “That’s why we’re lowering taxes and making New Jersey more affordable. Opportunity plus affordability equals a stronger middle class.

“Like the rest of our country, New Jerseyans are struggling under the weight of rising costs,” said Daniel Bryan, executive director of Stronger Fairer Forward. “Governor Murphy’s agenda to cut taxes, deliver record property tax relief and create opportunity is exactly what middle and working class families in New Jersey need right now. Our new ads tell the story of his programs and agenda through his personal experience, having lived the American dream of upward mobility that seems out of reach for too many people today. Stronger Fairer Forward is proud to do its part to help educate about the affordability programs that are in place and advocate for its program.

For more information on how to take advantage of the affordability programs in place and for more information about Stronger Fairer Forward and its mission, please visit strongfairerforward.com.

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