Summit Health launches the first brand advertising campaign

BERKELEY HEIGHTS, NJ and NEW YORK, August 30, 2021 / PRNewswire / – Health Summit today announced the launch of its first consumer advertising campaign to showcase its capabilities as a connected healthcare network. Created by the 2019 merger of Summit Medical Group and CityMD, Summit Health brings deep clinical integration, an enhanced digital patient experience, and vendor and location growth to the masses. new York Metropolitan area.

Produced by Elmwood, Summit Health’s branding and marketing partner, the campaign slogan, “Care at Every Connection,” is an extension of Summit Health’s new brand platform, emphasizing a type more compassionate, responsive and connected care. Through a series of films and integrated creative executions, the ad comes to life with patient stories that highlight the connected care between providers and patients, providers and providers, and moment to moment.

The full video of the ‘anthem’ campaign can be viewed here connect.

“Placing the patient at the heart of our advertising campaign is representative of what we do as an organization. We believe these moments will resonate with our consumers and stand out in the market, ”said Matt Gove, Director of Marketing, Summit Health. “This campaign is a strong demonstration of Summit Health’s focus on providing informed, compassionate and connected experiences that are orchestrated around our patients.”

Each of the 15 and 30-second patient films presents a patient’s story, emphasizing a key connection: between Franc, a caretaker, and his attending physician; Between Maggie, a pregnant mom, and the patient services representative at her OBGYN office; and between Lydia, an empty nester, a CityMD emergency care physician and an orthopedic specialist at Summit Health. With other connections layered throughout each film, the three stories culminate in a larger, interwoven hymn, further emphasizing the connectivity and forms of care specific to Summit Health.

In addition to films, the advertising and marketing campaign consists of print, out of home, digital and social media and begins rolling out today, running through November. The campaign’s media buy includes local programmatic TV, roku and Samsung networks, Facebook and Instagram, transit and radio.

“After partnering with Summit Health on their branded platform, we knew it was important to focus on the whole person behind the patient. Whole people with lives, families, careers and challenges. The ups and downs of everyday life, ”explained Meg beckum, Executive Creative Director of Elmwood’s new York studio. “Often times the reality and imperfection of life are overlooked in traditional healthcare marketing. We wanted to show how we are all human looking for a meaningful connection, even and especially in times of isolation.”

Summit Health and Elmwood collaboration
Earlier this year, Summit Health partnered with Elmwood to bring its new branding to the market, mirroring the merger of Summit Medical Group, the world’s first physician-owned and led multi-specialist group, and CityMD, the leading provider of emergency care in the new York Metropolitan area.

About Summit Health
Summit Health is a physician-led, patient-centered network committed to simplifying the complexities of healthcare and delivering a more connected type of care. Formed by the merger in 2019 between Summit Medical Group, one of the country’s leading multi-specialty medical groups led by physicians, and CityMD, the leading emergency care provider in the new York metropolitan area, Summit Health offers a more intuitive, comprehensive and responsive care experience for every stage of life and health condition through high quality primary, specialized and urgent care. Summit Health has more than 2,000 providers, 8,000 employees and more than 200 sites in New Jersey and new York, as well as more than 200 suppliers and six sites in Central Oregon. For more information visit SummitHealth.com.

About Elmwood
Elm wood is a global design consulting firm working locally in London, new York and Singapore. We have over 30 years of experience and our customers include GSK, Heineken, Danone and Mars. We believe that tension is at the heart of strong brands. We harness its energy by transforming its potential into transformative design.

SOURCE Health Summit

Related links

https://www.summithealth.com


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