The internet has dramatically changed the advertising industry and continues to evolve as new technologies and platforms are released. “Internet advertising has become a double-edged sword,” said Halli Bruton, content and social media accounts manager at Burdette Ketchum. “There are more platforms and places to advertise than ever before, butRead More →

United States: Online advertising platform settles allegations that it collected personal information from children 06 January 2022 Cozen O’Connor To print this article, all you need to do is be registered or log in to Mondaq.com. the FTC reached an agreement with online advertising platform OpenX Technologies, Inc. to resolveRead More →

There is a lingering myth in the advertising world that out-of-home (OOH) advertising campaigns cannot be measured beyond baseline metrics. In fact, when it comes to precise performance metrics, OOH is just as measurable as its digital marketing counterparts. Advanced planning, tracking and measurement tools allow OOH advertisers to trackRead More →

Belgian data protection authorities are set to make a decision that could have far-reaching implications for the multibillion-euro online advertising market in Europe. IAB Europe, an international digital marketing and advertising association, has been the subject of complaints about its approach to sharing data on the privacy preferences of individualsRead More →

GALLATIN, Tennessee., November 1, 2021 / PRNewswire / – SERVPRO, the National Leader in Fire and Water Cleaning and Restoration Services, Will Provide Support As if it never happened® the brand promises to live in a fun and visually striking advertising campaign. New “There is a PRO for that” campaign,Read More →

Image: Saul Loeb, contributor via Getty Images Piracy. Disinformation. Monitoring. CYBER is Motherboard’s podcast and feature story on the dark underbelly of the Internet. Many people who use ad blockers say they do this to block malicious ads that can sometimes hack into their devices or harvest sensitive information fromRead More →

Retail & E-commerce online advertising agency – AccuraCast Today’s Search and Display advertising campaigns rely on advanced marketing technology to identify and target the right people. By working with us, you’ll make sure you’re talking to the right customers. You’ll even discover new perspectives in places you never imagined. RetailRead More →

Spain: CNMC identifies competition concerns in online advertising industry 23 Aug 2021 Bird and Bird To print this article, simply register or connect to Mondaq.com. The Spanish Competition Authority (“CNMC”) Recently published a study on the online advertising sector in which it analyzes the competitive conditions of the market, emphasizingRead More →

(MENAFN-EIN Presswire) Adam Green, G3 Development, # 1 in digital marketing solutions in UT .g3-development.co | Voted Utah’s Best SEO Agency, Draper 84020 Best of State Website Designer and Top Rated Blog Post Writer | 801-809-7766 | Adam Paul Green Développement G3: “Best of State” digital advertising agency for SEORead More →

‘Welcome to London’: Sadiq Khan launches the capital’s biggest advertising campaign since the 2012 Olympics to get Londoners to enjoy the city again (as long as they wear a mask on public transport) The “Welcome back London” campaign aims to encourage people to return to the underground It includes TfLRead More →

NEW YORK, May 27, 2021 / PRNewswire / – The digital trend has gained momentum in recent years, benefiting online advertisers. New engaging apps, tools, and websites are launched every day, and the marketing and media landscape is continually and gradually shifting from offline platforms to online platforms. This createsRead More →

Lightspeed has partnered with Google to give its small and medium-sized business (SMB) retailers access to Google’s marketing and advertising tools. Through this new partnership, Lightspeed users will have access to Google My Business, Google Smart Shopping campaigns and Google Local Inventory ads through the Lightspeed platform. According to Lightspeed,Read More →

Photo courtesy of Source Digital, Inc. We have the power to help businesses large and small get the most out of their advertising dollars, says Hank Frecon, CEO of Source Digital. PHILADELPHIA (PRWEB) April 08, 2021 Emerging golf apparel brand, Boston Scott Golf (https://www.bostonscottgolf.com/), will activate Source Digital’s new adRead More →

The UK’s Information Commissioner’s Office has resumed its investigation into the country’s £ 13 billion online advertising industry after an almost nine-month hiatus due to the pandemic. The watchdog said in January last year it would start investigating the UK’s IT sector after finding evidence of widespread non-compliance with theRead More →

LONDON–(COMMERCIAL THREAD) – SpendEdge predicts the global online advertising market to grow by $ 84 billion as we approach 2024. This is due to the impact of the COVID-19 pandemic in the first half of 2020. However, growth healthy should continue. throughout the forecast period, and the market is expectedRead More →

In association with Verizon Media. In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), Senior Director, Product Marketing, International at Verizon media, discusses the benefits of implementing a native advertising strategy, how these approaches can be adapted, and upcoming technologies designed to build native capabilities. What are the mainRead More →

New Jersey sports betting operator FanDuel turned to the Fresh8 agency to manage its advertising needs in the Garden State and beyond. The multi-state, multi-platform deal will see FanDuel use Fresh8 to optimize its advertising inventory across programming, social media, display and on the FanDuel site itself. Fresh8 creates andRead More →