LANSING — The award-winning Pure Michigan ad campaign returns for audiences across the Midwest this spring to inspire travel to Michigan this year. In addition to the ads served, travelers can plan their perfect vacation using various digital platforms and resources available on michigan.org. This year, the total advertising budgetRead More →
February 3, 2022 — Hologic, Inc., an innovative medical technology company with a primary focus on improving women’s health, today announced details of its first national direct-to-consumer advertising campaign. The campaign will launch with a 30-second spot on NBC during “Big Game” on February 13, 2022, and will run duringRead More →
MARLBOROUGH, Mass.–(BUSINESS WIRE)–February 1, 2022– Hologic, Inc. (Nasdaq: HOLX), an innovative medical technology company with a primary focus on improving women’s health, today announced details of its first national direct-to-consumer advertising campaign. The campaign will launch with a 30-second spot on NBC during “Big Game” on February 13, 2022, andRead More →
“Over the past two years, we have paired Jif® with a hip-hop legend to help them with their new style of flow, positioned our Meow Mix® cats in the greatest musical genres and put Cafe Bustelo®, a bodega coffee brand, on the red carpet,” said Geoff Taner, Chief Commercial andRead More →
Press play to listen to this article Europe is cracking down on online ads – and Big Tech knows it. The world’s biggest tech companies are already trying to preempt Europe’s crackdown on online tracking by announcing a series of new policies designed to limit how and to what extentRead More →
“On television and video“is a column exploring the opportunities and challenges of advanced television and video. Today’s column is by Tom Donoghue, vice president of CTV and OTT at The truth on the ground. As we all prepare to enjoy fall traditions like watching the leaves change color, visiting aRead More →
DoorDash launched a series of advertising offers to help restaurants and consumer packaged brands reach consumers on the delivery platform. Local restaurants can now use new self-service sponsored listings that appear at the top of relevant search results and only pay for ad placements that drive orders, not clicks orRead More →
The Company’s First and Largest Mainstream Advertising Campaign ‘ Featured on major TV channels and mainstream print publications SAN CLEMENTE, Calif., October 12, 2021 (GLOBE NEWSWIRE) – ReShape Lifesciences Inc. (NASDAQ: RSLS), the leading physician-led weight loss and metabolic health solutions company, has announced the launch of a product consumerRead More →
The company’s first and largest consumer advertising campaign Featured on major TV channels and mainstream print publications SAN CLEMENTE, Calif., October 12, 2021 (GLOBE NEWSWIRE) – ReShape Lifesciences Inc. (NASDAQ: RSLS), the leading physician-led weight loss and metabolic health solutions company, has announced the launch of a product consumer multiplatformRead More →
The company’s first and largest consumer advertising campaign Featured on major TV channels and mainstream print publications SAN CLEMENTE, Calif., October 12, 2021 (GLOBE NEWSWIRE) – ReShape Lifesciences Inc. (NASDAQ: RSLS), the leading physician-led weight loss and metabolic health solutions company, has announced the launch of a product consumer multiplatformRead More →
With many consumers spending much of 2020 inside their homes, the opportunities for them to get out and enjoy the outdoor spaces of their favorite cities are greater than ever. Advertising trends are also changing, with more marketers paying attention to valuable outdoor spaces as a way to market themselvesRead More →
CNN announced a new brand marketing campaign on Tuesday, intended to highlight the cable news channel’s efforts on diversity, equity and inclusion. The campaign, “We are CNN”, will feature a 60-second spot titled “The Screen Where It Happens”, as well as a 4-minute film titled “The Work That Continues”, eachRead More →
SEATTLE – Leafly, one of the world’s leading cannabis discovery markets and resources, today announced an extension of the Leafly brand subscription to provide more control and choice to the more than 7,800 brands that use Leafly to reach new customers. The extended Leafly brand subscription allows brands to personalizeRead More →
SEATTLE – (BUSINESS WIRE) – Sep 9, 2021– Leafly, one of the world’s leading cannabis discovery markets and resources, today announced an extension of the Leafly brand subscription to provide more control and choice to the more than 7,800 brands that use Leafly for reach new customers. The extended LeaflyRead More →
SEATTLE – (BUSINESS WIRE) – Sep 9, 2021– Leafly, one of the world’s leading cannabis discovery markets and resources, today announced an extension of the Leafly brand subscription to provide more control and choice to the more than 7,800 brands that use Leafly for reach new customers. The extended LeaflyRead More →
Celebrity Cruises launched a multi-million dollar global advertising campaign with the tagline “Journey Safe, Journey Wonderfullâ€. The campaign TV spot opens with the question “How many precious moments have we missed?” Set to a remix of Louis Armstrong’s ballad, “What a Wonderful World,” the spot is designed to inspire viewersRead More →
Partner content * While subscriptions are the rising revenue trend in digital news media, advertising remains by far the most important online segment for most mainstream publishers and how to grow it is a key question. In the first quarter of 2021, digital advertising was the fastest growing revenue streamRead More →
AMARILLO, TEXAS and EVANSTON, BAD. – Merrick Pet Care announced on March 3 that it is launching the company’s largest marketing campaign to date, centered on the theme that “not all dog food is the same”, extending that mindset to its cat food and dental products. “We all want theRead More →
James Collins, Senior Vice President, Media Network at Rakuten Advertising offers a practical guide for advertisers looking to improve the impact of their business with a slightly different approach – one that builds on typical targeting using demographics. Pick up at 9 a.m. this morning. What are you doing? Where?Read More →
NEW YORK–(COMMERCIAL THREAD) – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveiled the global global advertising campaign for Calvin Klein Defy, a new men’s fragrance featuring award-winning actor Richard Madden as the faceRead More →
The European Commission has opened an antitrust investigation on Google for advertising. The organization says it will check whether Google favors its own online display advertising technology over competing advertisers and publishers. And it will examine whether Google “distorts competition by restricting third-party access to user data for advertising purposesRead More →
The campaign highlights the people and innovators who relentlessly advance medicine and health Job : June 14, 2021 Mount Sinai Health System, one of New York’s leading academic medical centers providing excellence in clinical care, research, teaching and community engagement, today unveiled a new brand identity and new adRead More →
Lightspeed has partnered with Google to give its small and medium-sized business (SMB) retailers access to Google’s marketing and advertising tools. Through this new partnership, Lightspeed users will have access to Google My Business, Google Smart Shopping campaigns and Google Local Inventory ads through the Lightspeed platform. According to Lightspeed,Read More →
Terragon, Africa’s leading data and analytics company and Facebook Conversions API partner, is set to host a webinar to highlight the colossal impact of the death of third-party cookies on the digital advertising ecosystem, especially with regards to brands and digital advertising agencies in Africa. Together with industry experts fromRead More →
Advertisers expect lower advertising budgets but are optimistic about Hong Kong’s economy this year, according to a survey co-conducted by Nielsen and the Hong Kong Advertising Association. Nearly half (44%) of advertisers expect advertising budgets to shrink in 2021, with the biggest challenge being a lack of funding (28%). ToRead More →
According to data from Kantar Media, President Donald Trump and former Vice President Joe Biden spent more money on advertising in Pennsylvania than in any other state, followed by Florida, Wisconsin, Michigan and the United States. Arizona, all of the battlefield states. It should come as no surprise that aRead More →
The logos of the Facebook and Google applications displayed on a tablet. Denis Charlet | AFP via Getty Images The UK competition watchdog has made recommendations for new regulations to tackle Google and Facebook’s dominance in the online advertising market. The Competition and Markets Authority (CMA) announced on Wednesday thatRead More →
Facebook Inc. Facebook -1.36% said usage of its products was skyrocketing due to the coronavirus pandemic, but warned that increased activity would not shield the company from the online advertising pullback rocking Silicon Valley and Madison Avenue. In one post on tuesday afternoon, Facebook said the total number of messagesRead More →
Trivago’s new CEO, Axel Hefer, wastes no time leaving his mark on the company, outlining the changes in relationships with advertisers. It was announced last month that CFO Hefer will replace co-founder and CEO Rolf Schrömgens from 2020. At an investor conference Thursday, Hefer revealed a strategy for the accommodationRead More →
Video advertising company VidMob announces it has raised $ 25 million in Series B funding. When I wrote about VidMob’s seed funding in 2015, it focused on creating a marketplace that connects marketers and professional video editors. It’s still a component of the VidMob business, said founder and CEO AlexRead More →
ITV Hub – where ITV now focuses its addressable TV efforts ITV outlined its future advertising strategy and includes a promise to engage more with agencies and also work more directly with clients – ideally with the agency in the same room. The company is removing the broadcast priority fromRead More →
BRISBANE, California., March 16, 2017 / PRNewswire / – EBay Advertising, a division of eBay Inc., today announces a change in its advertising strategy to focus on first party data and offerings that will help brands drive commerce in eBay’s core market. As part of this strategy, eBay Advertising isRead More →
In 2012, Absolut worked with electric dance music trio Swedish House Mafia to create what would become an incredibly popular music video that, more than two years later, racked up over 41 million views on YouTube. Despite the numbers, the vodka giant doesn’t view the campaign as a branded slamRead More →