LANSING — The award-winning Pure Michigan ad campaign returns for audiences across the Midwest this spring to inspire travel to Michigan this year. In addition to the ads served, travelers can plan their perfect vacation using various digital platforms and resources available on michigan.org. This year, the total advertising budgetRead More →

February 3, 2022 — Hologic, Inc., an innovative medical technology company with a primary focus on improving women’s health, today announced details of its first national direct-to-consumer advertising campaign. The campaign will launch with a 30-second spot on NBC during “Big Game” on February 13, 2022, and will run duringRead More →

MARLBOROUGH, Mass.–(BUSINESS WIRE)–February 1, 2022– Hologic, Inc. (Nasdaq: HOLX), an innovative medical technology company with a primary focus on improving women’s health, today announced details of its first national direct-to-consumer advertising campaign. The campaign will launch with a 30-second spot on NBC during “Big Game” on February 13, 2022, andRead More →

The Company’s First and Largest Mainstream Advertising Campaign ‘ Featured on major TV channels and mainstream print publications SAN CLEMENTE, Calif., October 12, 2021 (GLOBE NEWSWIRE) – ReShape Lifesciences Inc. (NASDAQ: RSLS), the leading physician-led weight loss and metabolic health solutions company, has announced the launch of a product consumerRead More →

The company’s first and largest consumer advertising campaign Featured on major TV channels and mainstream print publications SAN CLEMENTE, Calif., October 12, 2021 (GLOBE NEWSWIRE) – ReShape Lifesciences Inc. (NASDAQ: RSLS), the leading physician-led weight loss and metabolic health solutions company, has announced the launch of a product consumer multiplatformRead More →

The company’s first and largest consumer advertising campaign Featured on major TV channels and mainstream print publications SAN CLEMENTE, Calif., October 12, 2021 (GLOBE NEWSWIRE) – ReShape Lifesciences Inc. (NASDAQ: RSLS), the leading physician-led weight loss and metabolic health solutions company, has announced the launch of a product consumer multiplatformRead More →

CNN announced a new brand marketing campaign on Tuesday, intended to highlight the cable news channel’s efforts on diversity, equity and inclusion. The campaign, “We are CNN”, will feature a 60-second spot titled “The Screen Where It Happens”, as well as a 4-minute film titled “The Work That Continues”, eachRead More →

Celebrity Cruises launched a multi-million dollar global advertising campaign with the tagline “Journey Safe, Journey Wonderfull”. The campaign TV spot opens with the question “How many precious moments have we missed?” Set to a remix of Louis Armstrong’s ballad, “What a Wonderful World,” the spot is designed to inspire viewersRead More →

James Collins, Senior Vice President, Media Network at Rakuten Advertising offers a practical guide for advertisers looking to improve the impact of their business with a slightly different approach – one that builds on typical targeting using demographics. Pick up at 9 a.m. this morning. What are you doing? Where?Read More →

NEW YORK–(COMMERCIAL THREAD) – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveiled the global global advertising campaign for Calvin Klein Defy, a new men’s fragrance featuring award-winning actor Richard Madden as the faceRead More →

The European Commission has opened an antitrust investigation on Google for advertising. The organization says it will check whether Google favors its own online display advertising technology over competing advertisers and publishers. And it will examine whether Google “distorts competition by restricting third-party access to user data for advertising purposesRead More →

Lightspeed has partnered with Google to give its small and medium-sized business (SMB) retailers access to Google’s marketing and advertising tools. Through this new partnership, Lightspeed users will have access to Google My Business, Google Smart Shopping campaigns and Google Local Inventory ads through the Lightspeed platform. According to Lightspeed,Read More →

Terragon, Africa’s leading data and analytics company and Facebook Conversions API partner, is set to host a webinar to highlight the colossal impact of the death of third-party cookies on the digital advertising ecosystem, especially with regards to brands and digital advertising agencies in Africa. Together with industry experts fromRead More →

Advertisers expect lower advertising budgets but are optimistic about Hong Kong’s economy this year, according to a survey co-conducted by Nielsen and the Hong Kong Advertising Association. Nearly half (44%) of advertisers expect advertising budgets to shrink in 2021, with the biggest challenge being a lack of funding (28%). ToRead More →

ITV Hub – where ITV now focuses its addressable TV efforts ITV outlined its future advertising strategy and includes a promise to engage more with agencies and also work more directly with clients – ideally with the agency in the same room. The company is removing the broadcast priority fromRead More →