Team Toronto Kids’ multilingual advertising campaign encourages families to immunize children aged 5 to 11 – City of Toronto


Press release

December 1, 2021

Today, the city of Toronto launched a multilingual COVID-19 vaccination ad campaign from Team Toronto Kids to encourage families to get children ages 5 to 11 immunized.

The “Let’s Get the Kids Vaccinated” campaign includes ads in English and ads translated into French, Cantonese, Farsi, Italian, Korean, Mandarin, Portuguese, Spanish, Tagalog, Tamil, Russian and Urdu. The campaign continues the Team Toronto Kids theme of cartoon-like superheroes, appealing to children, parents and caregivers. It shows that by getting vaccinated, children are heroes who help protect themselves, their families, their schools and their city.

The campaign uses radio, digital channels, outdoor advertising and social media to reach as many Torontonians as possible. Advertisements appear in a variety of media, including multilingual media.

To see an example of how the campaign was created, please visit the City’s COVID-19: Children and Vaccines webpage.

The ads encourage residents to protect children aged five to 11, their loved ones and their community by getting vaccinated against COVID-19. Children must be five years old by the end of 2021 (born 2016) to be able to make an appointment. Parents and caregivers can make an appointment by visiting and clicking the blue button or by calling the provincial vaccine reservation line at 1-833-943-3900 (TTY 1-866- 797-0007).

Field efforts by the City’s network of vaccine mobilization teams and community ambassadors are in place to educate and support parents and guardians, and include:

  • Multilingual promotion of neighborhood COVID-19 vaccination clinics for children ages 5-11 and support for the booking process, transportation and any barriers to vaccine access
  • Integrated planning with Team Toronto partners, hospitals, schools and community health center partners
  • Links with EarlyON child and family centers, libraries, schools, school-community advisory committees and parent associations
  • Event planning for town halls, question-and-answer sessions, talking circles and workshops appropriate to language, culture and age, led by health professionals
  • Training of community ambassadors on awareness raising and recruitment of additional ambassadors
  • Development of activities / curricula for community after-school programs to encourage children to learn about the COVID-19 vaccine

Toronto Public Health (TPH) is hosting webinars for parents and guardians to help them make an informed decision about vaccinating their children against COVID-19. Presented by Dr. Vinita Dubey (Assistant Medical Officer of Health TPH), the next webinar will be held on Thursday, December 2 from 11 a.m. to noon and will cover:

  • Risks of COVID-19 in children
  • Information on COVID-19 vaccines and children
  • Facts about vaccines and fertility
  • COVID-19 vaccination and schools

No registration is required for the session. Join online or by phone at 416-915-6530, access code: 2466 644 5793.

To view a map and find the locations of COVID-19 vaccination clinics across Toronto, including city-run facilities, pharmacies, and hospitals, please visit the COVID-19: Vaccine Clinic Locations webpage.

Additional information on COVID-19, who is eligible to be vaccinated and why vaccines are important is available at This information can also be translated into 51 languages ​​using the Google ™ Translate tool on the website.


“The ‘Let’s Get TO Kids Vaccinated’ ad campaign is a fun way to engage parents and caregivers by encouraging them to make COVID-19 vaccine appointments for their child aged five to 11. Team Toronto Kids’ Immunization Campaign Superhero Theme helps send the message that our children in Toronto are true heroes to get immunized and protect themselves, their families, schools and communities.

– Mayor John Tory

“The ‘Let’s Get TO Kids Vaccined’ campaign aims to reach all families in Toronto with the message that by stepping up and getting immunized, Toronto children are superheroes protecting our city. Like our Team Toronto Kids vaccination clinics, this child-friendly campaign will be positive, engaging and accessible. Through multilingual announcements, town halls, workshops and outreach activities through community ambassadors on the ground, this critically important information on childhood immunization will be communicated to parents. and caregivers in the language of their choice. Child friendly, engaging and accessible, this is the raison d’être of Team Toronto Kids.

– Councilor Joe Cressy (Spadina-Fort York), Chairman of the Toronto Board of Health

Toronto is home to more than 2.9 million people whose diversity and experiences make this great city the main economic engine of Canada and one of the most diverse and enjoyable cities in the world. As the fourth largest city in North America, Toronto is a world leader in technology, finance, film, music, culture and innovation, and ranks regularly at the top of international rankings thanks to investments supported by its government, residents and businesses. For more information visit the city ​​website or follow us on Twitter, Instagram Where Facebook.