Terragon is hosting a webinar with Facebook on a cookieless solution for online advertising.

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Leading African data and analytics company and Facebook Conversion API partner, Terragon, is set to host a webinar aimed at highlighting the colossal impact that the death of third-party cookies has on the Facebook ecosystem. digital advertising, particularly in relation to digital advertising brands and agencies. in Africa. Along with industry experts from PwC and Facebook, they will offer effective solutions to help brands thrive despite this impending event.

The webinar titled: Online Advertising in a Post-Cooking World: Delivering Personalized Ads with the Terragon CDP API and Facebook Conversions”, is open to brands (advertisers) in various verticals, including e-commerce, finance, FMCG, etc., as well as advertising agencies operating in the Sub-Saharan African market, where Terragon is the only CDP company founded in Africa in partnership with Facebook to offer this solution in Africa.

By the end of 2021, third-party cookies would be completely removed; and with advertisers relying heavily on these third-party cookies to successfully deliver, track, and attribute personalized ads, this impending reality poses a significant threat to effective digital advertising.

It’s based on this reality as well as the growing call for better data privacy by consumers that Facebook has introduced the Conversions API, a solution to help brands deliver personalized ads in a privacy-friendly way. data confidentiality. By listing Terragon as a partner for this solution in Africa, brands and agencies in Africa can now take advantage of it as an additional activation channel to run Facebook ads through Terragon’s Customer Data Platform (CDP), which already offers SMS, USSD, email, in-app, programmatic and web activation channels.

According to Osarugue Awani, VP of Marketing and Strategy at Terragon, the webinar will highlight the solutions brands need to start testing, refining and adopting for effective customer engagements, better campaign performance and RoAS, despite the lack of third party cookies.

As the only CDP partner founded in Africa for the Conversions API, it is important for us to strive for innovation and always be at the forefront of industry trends in order to help brands and advertising agencies , in Africa, to get ahead of the customer curve. commitments. The Facebook Conversions API complements the other activation channels available on our CDP and enables brands to connect with their customers through the world’s largest social media platform, Facebook.

“Our speakers are renowned industry experts who will do the subject justice. We have Emilethere Wilson, Head of Product Marketing and Partnerships at Facebook, will talk about the importance of building customer trust through effective engagements and the challenges that turning off cookies will present to advertisers in trying to do so. She will also showcase the Facebook Conversions API as a solution to help brands prepare for a post-cookie world while being privacy complaint.

We also have Chris Humphrey, marketing strategy consultant at PwC. Chris will discuss how brands need to start creating and leveraging first-party customer data and investing in data management tools to improve customer engagement; to build customer loyalty and improve RoAS (Return on Ad Spend).

This webinar will ultimately highlight the imminent threat that the phasing out of cookies poses to online advertising, for both brands and agencies; but above all would focus on the solutions and the immense value that our partnership with Facebook – the world’s largest source of “digital identity” brings to enable supercharged connections, in Africa.

The webinar will be held on April 8, 2021 at 11 a.m. WAT. Interested participants can register at bit.ly/TerragonFacebook or visit the Terragon website- www.terragongroup.com for more.