The best online advertising courses for 2021 • Benzinga


When you turn off your TV, you don’t have to wait long for a commercial break. Display your favorite news site and you’re bound to see ads. Watch a video on YouTube and you’ll likely get ads before, after, and throughout. Browse social media and the targeted ads just blend in with the rest of your content.

The field of advertising has integrated perfectly into the digital market. If you are looking to grab the attention of potential customers, you will face a lot of competition. You can pay to put your ads first, or you can learn some tips and tricks to help you get organic traffic for less.

Advertising is a crucial part of the overall marketing campaign. This is when you present your product to your audience. It sets the tone for your entire campaign and your brand as a whole. You want your first impression with potential customers to be memorable and impactful.

Online advertising courses are a great way to learn advertising best practices. Not only will you get a first-hand account of those who have run successful ads, but you’ll also be able to take the course at your own pace.

Quick Look: The Best Advertising Courses You Can Take Right Now

  • “Copywriting 101: Designing Your First Advertising Campaign” by Skillshare – Get this course
  • “Fundamentals of Advertising” by LinkedIn Learning – Get this course
  • “Instagram Ads for Business: A step-by-step process to a successful Instagram advertising campaign” by Skillshare – Get this course
  • “Crash Course on Facebook Ads” by Udemy – Get this course
  • “Twitter Advertising” by LinkedIn Learning – Get this course
  • “Fundamentals of Programmatic Advertising” by LinkedIn Learning – Get this course
  • “YouTube Ads Mastery ft. The Triple Threat Strategy” by Udemy – Get this course
Find a university online

What Makes a Great Advertising Course?

Your time is precious. Not all courses meet your specific needs, but keeping these 3 factors in mind will help you find the best ones.

Course level

Have you had advertising experience before? Questioning what level of course you should start at will ensure you get the most out of your course.

Finding one that matches your preferences and skills will allow you to make the most of the learning opportunity. The level of the course will also determine how much effort you will have to make. More advanced courses require a greater commitment and you need to make sure that you are ready for it.

To concentrate

While you can find an ad almost anywhere you look, the platform the ad appears on is a huge part of the battle for public attention. For example, an ad designed for Instagram will look different on Twitter, Facebook, and a desktop website.

As you search for the best class for you, you will find that many advertising courses are platform specific. There are also more general and comprehensive courses, but you can specialize within a certain platform if you wish. Your individual needs will determine what will work best.

Price

In a way, learning to advertise is learning how to make money. This is what makes these courses a great investment. But when choosing a course, you need to make sure that the value is what you are paying for.

Best Online Advertising Courses For Beginners

If you are new to advertising or want to brush up on the basics, these courses are for you.

1. “Copywriting 101: Designing Your First Ad Campaign” by Skillshare

Source: www.skillshare.com

Copywriting is an essential part of any advertising campaign. It is the process that determines what copy will be on all your ads, brochures, emails, etc.

With this course you will learn some of the basic principles behind creating an attractive copy.

You will learn about writing titles, various types of scripts and practical applications. This will give you a better understanding of the process and help you whether you plan to write it yourself or supervise others.

This is a Skillshare class, which means you need to be a Premium member to access it. It costs $ 15 for a month or $ 8.25 per month if you sign up for a year (for a total of $ 99). However, you can try one month of Premium for free – if you’ve never used it before, that means the course can be free.

Get this course

2. “Fundamentals of Advertising” by LinkedIn Learning

“Fundamentals of Advertising” by LinkedIn Learning
Source: Linked in learning

“Foundations of Advertising” is a general course which covers topics like defining your audience, creating a content strategy, tracking your competition, and more.

Of course, you will also learn to ccreate and place an ad. It even touches on what you can expect when working with partners, such as designers or researchers.

The cost of LinkedIn Learning depends on your profile and billing country. You can expect to pay around $ 25 for a month (or less with the annual plan). It’s more expensive than Skillshare, but you can still get a lot of value out of it and you can access multiple courses for one price. Just like with Skillshare, there is a free trial.

Get this course

These courses focus on the 3 big social media platforms and explain how to use them successfully for advertisements. Social media marketing is extremely important these days, and learning these details is a good step to take after you have mastered the basics.

1. “Instagram Ads for Business: A Step-by-Step Process to a Successful Instagram Advertising Campaign” by Skillshare

“Instagram Ads for Business: A Step-by-Step Process to a Successful Instagram Advertising Campaign” by Skillshare
Source: www.skillshare.com

With over a billion users, Instagram is one of the most profitable platforms for businesses to use when advertising.

The social media giant has also expanded its business functionality considerably over the years, making it a prime location for advertising efforts.

With “Instagram Ads for Business”, you can learn the essential steps to create successful Instagram ads.

It contains actionable tips and missions that will allow you to practice everything you have learned. Since it’s on Skillshare, you might be able to access it for free.

Get this course

Crash Course on Facebook Ads and the Facebook Marketing Funnel – 2020

All levels • 16 videos • 2.1 hours




2. “Crash Course on Facebook Ads” by Udemy

Despite its controversial security standards, Facebook remains the the most popular social media platform.

This makes it irreplaceable in terms of advertising, and “Facebook Ads Crash Course” will detail the tips and tricks you need to create compelling Facebook ads.

You will learn to determine and target audiences, how to remarket, how to reconnect with old customers, and more. For a full course, it’s a reasonable price.

Get this course

3. “Twitter Advertising” by LinkedIn Learning

“Twitter Advertising” by LinkedIn Learning
Source: Learning LinkedIn

Twitter, although it may attract a smaller user base than Instagram and Facebook, is known to have one of the most loyal user bases on the Internet.

In “Advertising on Twitter”, you will discover the ad accounts, the types of ads available on Twitter, audience targeting, metrics you need to monitor, and more.

The class is on Lynda (now LinkedIn Learning), which means the pricing options are the same as for the Advertising Foundations course.

Get this course

Best Advanced Online Advertising Courses

If the previous courses did not meet your needs, these offer even more in-depth knowledge.

1. “Fundamentals of Programmatic Advertising” by LinkedIn Learning

“Fundamentals of Programmatic Advertising” by LinkedIn Learning
Source: Lynda.com

“Programmatic advertising” is a term that has recently started to be used in the advertising space.

Essentially, it’s about using software to automatically buy digital ads. It can make your marketing a lot more effective, but it is a complex subject and difficult to master. This course seeks to unravel its mysteries.

Students will learn how programmatic advertising works, the different strategies they can employ, the choices they must make (type of media, targeting, method of purchase), etc.

This is the third LinkedIn Learning course on this list, which means you can theoretically take all three in the same month to keep costs down.

Get this course

YouTube Ads Mastery ft. The triple threat strategy

All levels • 41 videos • 5.4 hours




2. “YouTube Ads Mastery ft. The Triple Threat Strategy” by Udemy

YouTube is the second largest search engine in the world and is an amazing place to advertise your business.

Since you are dealing with a video platform, placing ads can be a bit more complex, but “Youtube Ads Mastery” is here to help.

You will learn how to launch campaigns and convert viewers into buyers.

The class will also talk about remarketing, Google related services, on video content and optimization, and more. The base price is high compared to previous courses, but the skills you learn can be crucial to your marketing strategy.

Get this course

Final thoughts

Advertising is one of the pillars of modern society. If you are able to develop a campaign that successfully embodies your business and converts customers, you can launch your business beyond what you thought you could accomplish.

It’s not easy to be successful in the advertising world – the competition is relentless. Give yourself a head start on the competition by taking a course with a successful advertiser.

Frequently Asked Questions

What Should You Consider When Selecting a Great Online Advertising Course?

1

What Should You Consider When Selecting a Great Online Advertising Course?

demand

Lindsey Conger

1

You have to look at the content, the level of the course, the pace, the discipline and the instructor.

Reply link

answered

Benzinga

What Are Some Great Online Advertising Courses For Beginners?

1

What Are Some Great Online Advertising Courses For Beginners?

demand

Lindsey Conger

1

Benzinga recommends LinkedIn Learning and Copywriting 101’s Advertising Foundations by Skillshare.

Reply link

answered

Benzinga


Leave a Reply

Your email address will not be published.