The Best Ways for Ecommerce Businesses to Use Online Advertising

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You finally did it.

You have purchased your domain. You have configured your website. You even created accounts on social networks. And you have created your online store.

It’s time to start selling!

But there is a problem… no one is coming to your website. Nobody buys your product. In fact, no one even knows you exist!

It sucks, right?

But do not worry. Every e-commerce business owner encounters this problem. Luckily, there are ways to attract more web traffic and jump-start your e-commerce business.

For most e-commerce businesses, online advertising is the best way to get more people to your website. In this article, I’ll give you some helpful tips to maximize your online advertising efforts. When you use these tips, you’ll see how much easier it can be to get more traffic to your website and win more business.


Google AdWords

Google Adwords is one of the most common online advertising platforms. It is also one of the most effective. If you are considering using paid advertising, you should try Google’s platform.

Here are some of the benefits of using Adwords:

  • It’s very flexible. You can target many different types of customers
  • It’s a huge source of traffic. Google is the most popular search engine. 67.5% of search engine users use Google to find the information they need.
  • You get transparent results. You can easily see the progress of your advertising campaign at any time.

Google is one of the most popular online advertising platforms. If you use it correctly, you can get tons of traffic to your website.

Know who you want to target

Yes, I know that sounds obvious, but it really isn’t. Many business owners fail to effectively target their ads. Their ads end up targeting people who aren’t interested in what they have to offer.

It’s important to know what your prospects are looking for online. Google Keyword Planner is a great tool that can help you figure this out. And it’s free!

When you write your ads, you need to make sure that you are meeting the real needs of your prospects. Don’t just tell your prospects what you offer. Tell them what problems you will solve. That’s what they’re looking for.

Make sure you have a clear call to action. Let them know what you want them to do and why. This is the best way to ensure you get more clicks.

Use negative keywords

So what are negative keywords? It’s simple. These are keywords that you do not do want your ad to appear. This saves you from wasting time and money showing your ad to people who don’t match your offer.

Here is an example.

Let’s say you’re an attorney specializing in estate planning law. Your ads are aimed at prospects who need to write a last will. In this case, you don’t want your ad showing to people who are looking for a personal injury lawyer. So “personal injury” would be a negative keyword for you.

You need to create a list of keywords that you don’t want your ads to show for. This is how you maximize the effectiveness of your ads. You can make sure your ads aren’t shown to people who aren’t interested in what you offer. If you learn how to use negative keywordsyou will get more to the right circulation.

Facebook Advertising

Facebook is an excellent advertising platform if you want to increase the visibility of your business. It is the most popular social media platform, which means you have a higher probability of reaching your target audience. It’s the best online advertising platform for e-commerce businesses.

Here are some of the benefits of using Facebook Ads:

  • You can target your ads more effectively. Facebook allows you to use demographic data to target your prospects. You can be quite specific in the type of person you want your ad to see.
  • There is a HUGE pool of people to target. Facebook has 1.28 billion users. More than 800 million of these users are active daily.
  • Using it gives you an edge over your competitors. Many companies do not take advantage of the benefits offered by Facebook.

If you use Facebook Ads correctly, you can significantly increase the number of visitors to your website.

Rotate your ads

Don’t just use the same ad over and over again, even if it seems to work. You want alternate your announcements regularly.


Because you don’t want people to get tired of seeing your ad. If you use the same advertisement over and over again, people will stop clicking on it. If you get fewer clicks, your cost per click (CPC) will increase and your campaign will become more expensive.

Don’t make this mistake.

Develop an advertising schedule for your campaign. Create different types of ads. Use different images. Edit the ad text. You need as much variety as possible. Not only will this prevent people from getting tired of your ads, but it will also give you the ability to see what types of ads work best.

Use landing pages

It might sound counter-intuitive, but you don’t want to send your visitors straight to your website when they click on an ad. You want to send them to a landing page first.

Landing pages allow you to get the most out of visitors who click on your ads. With a landing page, you can educate your customers before they try to pitch your product. You can give them more direction on what you want them to do.

If you link your ad to your home page or a product page, your visitor won’t know what to do once they land on your website. That’s why it’s best if they see a landing page first.

Your landing page will give your visitor a clear idea of ​​what you want them to do and why they should do it. If you pay for the ad, you might as well increase the chances of getting real customers, right?

LinkedIn Ads

Use of LinkedIn for advertising is one of the best decisions you can make for your eCommerce business. This is especially true if you have a B2B business.

Here are some of the benefits of using LinkedIn ads:

  • It allows you to target real professionals in any industry.
  • You get more variety in the type of ads you want to create.
  • LinkedIn ads offer a higher conversion rate.

LinkedIn gives you access to tons of professionals around the world. It’s one of the best ways to reach key decision makers in the companies you’re targeting.

Choose the right ad format

LinkedIn offers two different types of ad formats:

  • Sponsored Content.
  • Text and image ads

Both of these types have their own advantages and disadvantages. You will need to determine which type is best for your business.

Sponsored Content is an update that appears on your company’s LinkedIn Page. These messages are intended for a specific type of audience. They will appear on your homepage feed. It is best for advertising promotions that run for a short time.

Text and image ads include a title, description, and image. These types of announcements are meant to be longer term. You can target these ads to a specific type of prospect. You can target many different types of professionals in many types of industries.

Make them valuable

Be sure to emphasize the value of what you offer. You need to communicate what your prospect will get when they click on your ad.

On LinkedIn, the best way to create an ad is to talk about a specific problem or goal your prospect might have. You want to show them how you can help them. It’s about making their lives easier.

Final Thoughts

Using online advertising is not easy. It takes time to master. Creating the right kinds of ads takes a lot of trial and error. But, if you continue, you will gain much more traffic and attract more customers. When you use the tips given in this article, it will become easier to get more people to buy your product.

Smartphone purchases Photo via Shutterstock

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