MUMBAI: Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment hubs, has seen incredible results on social media following the conclusion of its iconic viral campaign, Stayin ‘on Yas. After three friends as they channeled the Bee Gees on a stay like no other on Yas Island, the sixty-second spot saw 16 million total views online for just 10 days, making it the campaign’s most successful ad, in terms of audience, in the destination’s history.
The campaign, which used iconic music from British band the Bee Gees as its core creative concept, saw marked social and digital results in the first week of its launch. With 3 million views on Instagram and 1.4 million on YouTube, the campaign has gained popularity with UAE audiences by targeting stay visits. The campaign has been shared over 21,000 times on social media, making it a truly viral campaign.
Liam Findlay, Managing Director of Experience Hub – Yas Island, commented: “This incredible set of results speaks for itself: Stayin ‘on Yas has been a resounding success with the UAE audience. As a destination, we have worked hard to ensure that Yas Island is a priority for UAE residents when they want to book a stay. With our plethora of activities across the island – the world’s fastest roller coaster at Ferrari World Abu Dhabi, its tallest indoor climbing wall and largest skydiving chamber at CLYMBTM Abu Dhabi, or its Largest indoor theme park at Warner Bros World.TM Abu Dhabi – Yas Island packs a punch for all visitors.
The campaign follows research of more than 3,300 people across the UAE, revealing that 37.1% are looking to spend time with family members, more than a third are looking to relax during a stay and 42% consider a beach a “must”. have ‘when we staycation. More than 25% of those surveyed said they wanted to have fun on a holiday, with 34.1% of those under 24 citing fun as their top priority. More than a quarter also found that security safeguards were essential when considering a destination to stay.
Continuing, Findlay said, “These results underscore that, after the pandemic, residents of the UAE want to enjoy a vibrant, multi-activity holiday, and Yas Island offers this in spades. Our audience research in Dubai and Abu Dhabi is indicative of the wider sentiment among those who live in the country, and we are proud at Yas Island to offer products suitable for this and more.
Stayin ‘on Yas was launched on social platforms on July 27, 2021. The campaign was developed by creative agency Momentum UAE, with support from Dejavu and Starcom.