OneDome Group websites – OneDome itself and nethouseprices – are launching their biggest advertising campaign ever.
It will target buyers and sellers through a regional out-of-home and radio marketing campaign.
The campaign will focus on building awareness of the OneDome brand as a real estate listing website and promoting the new HomeBuyer service and OneDome’s supporting digital platform.
The campaign will run throughout the year using a combination of media including billboards, buses, bus stops, radio spots and on-the-ground events.
It will be integrated into digital media campaigns across a variety of channels.
“Everyone would agree that the home buying process needs to change. It’s unnecessarily long, with a large number of failed transactions each year, costing clients and estate agents thousands of pounds with a lot of wasted time and effort,” says Babek Ismayil, Founder and Managing Director of OneDome.
He continues: “We have been working for some time to solve this problem and our new service coupled with our digital platform does exactly that. We’ve partnered with like-minded companies to definitely speed up transactions while providing customers with a more efficient home buying and selling experience.
OneDome’s HomeBuyer service and platform have been tested in the UK for the past 12 months.
It bundles together mortgage and conveyancing services at a single fixed price of £999 including VAT and is offered directly by estate agents to clients.
The service offers consumers and agents an easier and faster way to manage the entire transaction. The digital platform allows consumers to complete many home buying tasks online and connects all parties involved in the transaction to ensure transparency and ease of communication.
The platform provides a view of the entire transaction – i.e. mortgages and property transfers – and actively manages the transaction on behalf of agents, dramatically reducing their time spent on sales progress while maximizing revenue opportunities from moving services.
Based on previous transactions, the HomeBuying service reduces the average transaction time to less than 11 weeks.
Each transaction is insured against the potential costs of a failed transaction, providing buyers with additional peace of mind.