The Chamber launches a major advertising campaign to encourage workers to return to the city center


MONTREAL, November 1, 2021 / CNW Telbec / – The Board of Trade of Metropolitan Montreal is proud to announce today a new advertising campaign as part of its “I love working downtown” initiative. The unveiling took place in the presence of Chantal Rouleau, Minister for Transport and Minister responsible for the Metropolis and the Montreal region, and Michel leblanc, President and Chief Executive Officer of the Chamber of Commerce of Metropolitan Montreal.

This multiplatform advertising campaign, developed by Publicis *, will be launched today and will last several weeks. Built around a variety of unifying verbs inspired by the word “city center”, this campaign seeks to reaffirm the role of the city center as a place to “come”, “motivate oneself”, “have fun” and “live” together. It is based on the slam poetry composed by the Montreal artist Antoine Leclerc which pays tribute to the creative and innovative character of downtown Montreal.

“Relaunching the city center requires an ambition and a commitment to meet the challenge. This sector has been particularly affected by the crisis and must once again become the nerve center of the city’s economy. With this campaign, we want workers to return to the office to be accompanied by a reinvention of the downtown experience. The human experience of downtown is reflected through its shops, restaurants and multiple attractions. It is at the heart of our campaign and our messages, ”said Michel leblanc, President and Chief Executive Officer of the Chamber of Commerce of Metropolitan Montreal.

“I would like to congratulate the CCMM, whose great commitment made this initiative possible, and also salute the many partners who are working hard to reinvent downtown Montreal and ensure its vitality. With the resilience and commitment that I see on the ground every day, I am convinced that we can preserve and even improve what makes our downtown area an exceptional place of business, commerce and leisure ”, declared Chantal Rouleau, Minister for Transport and Minister responsible for the Metropolis and the Montreal region.

“Coming back to the city center and to the offices means rediscovering the contact that we have so missed and which is essential to our creativity, our sociability and our humanity. The corporate culture and informal exchanges are assets for our organizations and are based on the ability to be physically in the workplace. The revival of downtown Montreal must be part of this new normal. Through this campaign, we ultimately hope to inspire citizens, workers, employers and decision-makers to reconnect with Montreal. I would like to underline the involvement of the Ministry of Economy and Innovation and Minister Pierre Fitzgibbon in the implementation of this project, as well as their commitment to our downtown revitalization platform. We hope that this campaign will touch the hearts of all Montrealers so that everyone can once again say to themselves: ‘I love working downtown’ ”, declared Michel leblanc.

To learn more about the campaign and see the video of the manifesto, which is at the heart of the strategy, visit room website.

* Consortium of agencies including Publicis, Complice de marque, Hamak and Marelle Communications.

About the “I like to work downtown” initiative
I love to work downtown is an initiative of the Chamber of Commerce of Metropolitan Montreal carried out with the support of the Ministry of the Economy and Innovation. Its objective is to accelerate the renewal of the city center Montreal.

About the Chamber of Commerce of Metropolitan Montreal (CCMM)
With a network of over 8,000 members, the CCMM is active on two fronts: being the voice of the Montreal business community and offering specialized services to businesses and their representatives. Listening to the news, it acts on issues that are decisive for the prosperity of businesses in the metropolis. With the support of Acclr experts, the CCMM’s goal is to accelerate the creation and growth of businesses of all sizes, at home and abroad.

Facebook: www.facebook.com/chambremontreal
Twitter: @chambremontreal
To continue the discussion: #ccmm

THE SOURCE Room of business in metropolitan Montreal

For further information: Dominique Talbot, Advisor, Media Relations, Chamber of Commerce of Metropolitan Montreal, Tel. : 514 871-4000, ext. 4052, [email protected]

Related links

https://www.ccmm.ca/