The Enderby Company uses the election to launch a unique advertising campaign – Salmon Arm Observer

An Enderby company is using the current election period to run its own campaign.

Among a cluster of City Council and North Okanagan-Shuswap School District candidates’ campaign signs at the Salmon Arm intersection between Auto Road SE and 20th Street SE, is a sign not quite like the others.

What, at a glance, appears to be another election sign, with the word “Elect” and a ticked ballot box, is actually an advertisement for Transition Marketing Services (TMS).

It includes the words “FOR ALL YOUR ELECTION SIGNS & PRINT”, as well as the company’s initials, logo and website.

Similar signs are subtly placed elsewhere in Salmon Arm, Enderby and, as TMS Account Manager Bella Baird explained, everywhere else TMS employees live.

“We saw the opportunity to do this and we decided to take it,” Baird said, explaining that TMS chief executive Ryan Sheepwash came up with the idea for the ad campaign.

“There was no better time to run election billboard ads – with an election billboard.”

Baird said the print shop had been in operation for about six years and the staff was about to celebrate its first anniversary under new ownership.

“We would like the opportunity to get a little bigger and expand a little bit, but for now we are very happy that Enderby is a small sign shop,” Baird said.

Regarding TMS’s election advertising campaign, Baird said the town of Enderby has been supportive and feedback so far has been positive.

If the signs have caused confusion, Baird said TMS is not looking for your vote in the upcoming election, only your business.

“I hope people just come and get election signs,” Baird said.

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