Online Advertising Market 2022-2031
The global online advertising market is estimated to register a noteworthy CAGR of 14% during the forecast period (2022-2031).
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The digital trend has gained momentum in recent years, thus benefiting online advertisers. New and engaging apps, tools, and websites are being launched every day, and the marketing and media landscape is continuously and gradually shifting from offline to online platforms. This creates profitable opportunities to develop online advertising solutions in a more efficient and targeted way. Persistence Market Research recommends online advertising solution providers to offer enhanced solutions by adopting these advanced technologies.
Moreover, with the rapid adoption of smartphones around the world, the way consumers interact with various sellers and brands has transformed significantly, mainly due to the easy access to high-speed internet on smartphones. Additionally, in order to understand consumers’ interests and buying habits, brands are turning to smartphone advertisements to drive consumers’ purchasing decisions, thereby increasing the growth of the online advertising market.
The report has profiled some of the important players prevailing in the world like – Amazon. Com, Inc., AOI Pro. Inc., Baidu, Inc., Facebook, Inc., Google LLC, LinkedIn Corporation, Microsoft Corporation, Twitter, Adobe Inc, Verizon Media, IAB Europe, Criteo, Novicom Marketing Group, Info Cubic Japan, gaie Inc. and more.
This report covers the sales volume, price, revenue, gross margin, manufacturers, suppliers, distributors, intermediaries, customers, historical growth and future prospect of Online Advertising.
Key insights from market research
The demand for social media advertising is expected to increase. However, it is estimated that search engine advertising will continue to hold a significant market share until 2031.
The travel and hospitality industry is expected to become a high growth market over the forecast period. This is mainly due to the rise of the tourism industry, not only to make purchases through specific web pages, but also to access other technologies such as social networks, search engines, etc., towards which communication, advertising strategies and sales are directed.
By ad format, the web/desktop format is estimated to hold a substantial market share during the forecast period. However, the mobile advertising format is expected to grow at a CAGR of over 15% over the next ten years.
The South Asia and Pacific market is expected to register a high CAGR as the proliferation of social media and mobile applications contributes to a strong demand for online advertising in the region. Additionally, apps are gaining prominence due to the growing indulgence for smartphones as well as games, especially in countries like China, Indonesia, and India.
The online advertising market in Japan and the UK is expected to grow at growth rates of around 17% and 16%, respectively.
Online advertising sales in the United States are expected to see strong growth of almost 10% from 2022 to 2031.
India’s online advertising market is expected to grow at a remarkable CAGR of over 22% through 2031.
“Global online video advertising spending continues to grow significantly as it positions itself as the go-to medium for marketers and brand advertisers, combining the power and engagement of TV ads with tracking, l interactivity and targeting of online advertising,” says Persistence. Market analyst.
Regional Coverage (Regional Production, Demand & Forecast by Countries etc.):
North America (United States, Canada, Mexico)
Europe (Germany, UK, France, Italy, Russia, Spain, etc.)
Asia-Pacific (China, India, Japan, Southeast Asia, etc.)
South America (Brazil, Argentina etc.)
Middle East and Africa (Saudi Arabia, South Africa, etc.)
Online Advertising Market Manufacturers
Online Advertising Market Distributors/Traders/Wholesalers
Online Advertising Market Subcomponent Manufacturers
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Key Highlights of the Online Advertising Market Report:
The Online Advertising Market analysis report offers an in-depth study of the potential market growth opportunities and challenges.
The report delves deeper into the market and explains the dynamic factors supporting market growth.
The report thoroughly assesses current and historical market size, market share, and revenue growth rates to offer accurate market projections for the forecast period.
The report analyzes the presence of the online advertising market in the major regions of the world.
It determines the production and consumption capacities and the supply and demand dynamics of each regional market.
The report further illustrates the intense competition among the leading market players and highlights their effective plans and strategies for business expansion.
It provides a company overview and SWOT analysis of each of the market players.
Answers to key questions in this report.
What will be the growth rate of the market in the future?
What are the key factors driving the global market?
Who are the major manufacturers in the Market space?
What are the opportunities and threats faced by the vendors in the global industry?
What are sales, revenue, and price analysis by industry regions?
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