June 28, 2022by Will Payne
The Antigua and Barbuda Tourism Authority has launched its summer advertising campaign to highlight the “luxury and authenticity” of the destination.
The campaign focuses on the word ‘and’ to highlight the ‘breadth and depth’ of the destination’s travel experiences.
The twin island nation has predicted summer will be a competitive market as consumers become more discerning and value-conscious with holiday spending.
The campaign focuses on the word “and” to highlight “the breadth and depth of authentic travel experiences” available in Antigua and Barbuda.
Charles Fernandez, Minister of Tourism for Antigua and Barbuda, said: “It was essential for us to launch a campaign for the summer that communicates our unique offer as a holiday experience and so we are delighted that this is reflected in the appearance of our new digital and social advertising imagery.
“Everything has been carefully curated so that the consumer has no doubt that Antigua and Barbuda offers the perfect combination of luxury and value – experiences that create priceless memories in a relaxing and authentic environment.”