Two well-known Tipperary producers will hit TV screens across the country this week after being chosen to star in Aldi’s new cross-platform ad campaign.
Jim O Dwyer, Irish Angus Beef Producer and Sarah Furno of Cashel Farmhouse Blue Cheese are two of four Irish producers selected as the faces of Aldi’s new national campaign ‘Everyday Irish, Everyday Amazing’, which highlights the strong commitment of ‘Aldi in Irish sourcing and its long-standing partnerships with Irish Farmers and Producers.
Following in his father’s footsteps, Jim is the 3rd generation of Railstown Farm, Cashel and is one of the many Tipperary beef breeders who supply Aldi’s specially selected and award-winning Irish Angus range of beef. Via ABP Cahir, Jim O’Dwyer has been supplying Aldi stores since 2009.
Cashel Farmhouse Blue Cheese has been a long term Aldi partner since 2009, producing their specially selected Cashel Blue Farmhouse Cheese.
Commenting, Aldi Group Purchasing Director John Curtin said: “Given the choice, our customers tell us they prefer to buy Irish because they like guaranteed quality and want to support the local economy. Aldi partners with hundreds of local Irish food and drink producers who provide incredible groceries that end up on countless kitchen tables every day.
“Our new campaign takes shoppers on a tour of Ireland, visiting the many award-winning food and drink producers that supply our stores. We want to encourage customers to discover authentic Irish products, supplied by real local farmers and producers in all of our stores. ”
Aldi is committed to developing its Irish supply base and increasing the number of Irish products available in its stores. Since 2018, it has invested over € 3,000,000 in its Grow with Aldi supplier development program, which offers Irish emerging craft food and drink producers the opportunity to have their products listed in Aldi stores.
In March 2020, Aldi reduced its payment terms for all suppliers who transact up to € 1 million in business per year with Aldi. Payments are processed and paid within five working days and this period is extended until the end of 2021.
Developed by McCann Manchester and Tiny Ark, and voiced by Oliver Callan, Aldi’s “Everyday Irish, Everyday Amazing” campaign will air on TV, radio, print, social media, digital channels and in Aldi’s weekly Specialbuys magazine.